Dexibell Celebrates Dealers with ‘Keys to the Future’ Event in Italy

On May 14, Dexibell celebrated its dealers and artists with its “Keys to the Future” event at Proel global headquarters in Sant’Omero, Italy.

Dexibell dealers from around the globe recently gathered at the global headquarters of Proel to attend “Keys to the Future,” an event focused on Dexibell’s award-winning tone, touch, technology and design and offer a preview of its next-generation instruments and technology.

During the event, dealers were treated to a guided tour of the Dexibell factory by its leading engineers, followed by a tour of the Proel headquarters and logistics center, and culminated with a banquet where three North American dealers were presented with Dexibell’s 2018 Retail Excellence awards: Sweetwater (USA), Chuck Levin’s Washington Music Center (USA), and Cosmo Music (Canada).

The “Keys to the Future” event culminated with an evening performance by emerging American stars in the Proel Theater. The evening was streamed live on Dexibell’s social media channels, and is now available to watch on YouTube.

“Behind every great brand are passionate, dedicated people and partners; and it is a delight to bring select dealers and artists to Italy to meet the hard-working people who make Dexibell possible, and to celebrate a new musical Renaissance,” says Antonio Ferranti, president of Dexibell North America. “Dexibell, and our parent-company Proel, is headquartered in the heart of Italy, a region which founded the great Renaissance of art and science over 700 years ago. And from that region, Dexibell is engineering a new musical Renaissance that’s being heard around the world.”