Recent

Neil Potter Promoted to Director of National Sales at Allen & Heath USA

August 1, 2025

Sonique Drums Unveils Poly Pro Slim Snare Wire Straps

August 1, 2025

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025

Jeff Mulvihill Appointed Combo Drum and Concert Percussion Brand Manager for KHS America

July 29, 2025

John Harvill to Assume Brand Management of Mapex & Majestic Marching Percussion

July 29, 2025

Introducing New PreSonus Special Edition StudioLive Digital Mixers

July 29, 2025

D’Angelico Guitars Launches 60th Anniversary Grateful Dead Collection

July 29, 2025

Recording and Mixing Engineer Thiago Baggio Thrives with DPA Microphones

July 29, 2025
Saturday, August 2, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

Donner Electric Guitars Brought ’90s Rock Vibe to Private Policy NYFW Show

Christian Wissmuller by Christian Wissmuller
September 19, 2022
in Supplier Scene
0
Donner X Private Policy NYFW2023 show look with Donner DST-152 Electric Guitar (Photo credit: Guanyu Liu)

Donner X Private Policy NYFW2023 show look with Donner DST-152 Electric Guitar (Photo credit: Guanyu Liu)

938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT

Donner X Private Policy NYFW2023 show look with Donner DST-152 Electric Guitar (Photo credit: Guanyu Liu)

Donner, a leading manufacturer of innovative and feature-rich musical instruments, made its NYFW debut when it teamed with Private Policy to feature Donner’s electric guitars during the New York-based brand’s New York Fashion Week runway show on September 10. With the title “Noah’s Ark,” which emphasized the importance of peace and love, Private Policy’s latest collection was paired with Donner’s DST-400 Seeker Series Electric Guitars and its DST-152 Seeker Series Electric Guitars, and were held by the models as they walked down the Spring Summer 2023 runway. The NYFW event also featured Donner’s musical instruments in the form of a band setup, including the DJP-1000 Semi Hollow Jazz Guitar with vintage sunburn finish and the HUSH-I Silent Guitar with revolutionary design. This is the first time a musical instrument brand has been featured at New York Fashion Week.

“We were so honored to team with Private Policy on their NYFW show,” said Amber Xu, senior marketing manager for Donner. “Private Policy is a young, inventive and passionate brand, just like Donner, which made this partnership seamless.”

ADVERTISEMENT

On the runway, Donner’s DST-400 Seeker Series Electric Guitar and DST-152 Seeker Series Electric Guitar completed two of the looks. Aimed at young and beginner artists, the DST-152 electric guitar comes in four different color — Ice Blue, All White, Red/Black and Sunburst. With the layout of well-balanced HSS pickups, the DST-152 creates a warm and vintage tone that recreates the vintage vibe of rock and roll music from the 90s.

The DST-152 guitar appeared in a Cream-White color, adding a sexy and retro touch to the model’s white halter top and silk skirt ensemble, while the black-and-white DST-400 guitar added to an outfit that embodies the epitome of cool: a hazy patterned black-and-white button-up with slim-fit trousers.

“When we designed the collection, we had the rocker look in mind, effortless and full of attitude, and bringing that free spirit to our interpretation for today,” said Siying Qu of Private Policy. “Therefore, it was perfect that we could partner with Donner and have not only electric guitars on the runway, but also a full band setup for guests to play. It was a true music and fashion party.”

As a young brand in the musical instrument industry, Donner pays additional attention to the voice of young artists and Gen-Z, which makes it easier for them to find connections with brands like Private Policy. Independent artist Jon Dretto, who attended the event and is no stranger to the Donner’s electric guitar, made his way behind the runway scenes to test the Donner DST-152 for himself and shared it with his 5 million followers online. Judging from the way his fingers effortlessly strummed the guitar strings, it’s clear that Donner is equal parts style and substance — just like Private Policy.

Tags: DonnerDonner Guitars
Previous Post

Little Kids Rock Rebrands to ‘Music Will’ With Goal of Reaching One Million More Kids in Next Five Years

Next Post

NAMM Members Take Part in National Day of Advocacy in Support of Music Education for All Children

Related Posts

MMR Global

Recording and Mixing Engineer Thiago Baggio Thrives with DPA Microphones

July 29, 2025
Cesar Lamschtein, incoming Audio Engineering Society President-Elect in 2026
MMR Global

Audio Engineering Society Announces Results of 2025 Elections

July 29, 2025
Jon Chadwick mixing Papadosio on Avantis Solo
Supplier Scene

Papadosio Employs Allen & Heath Avantis Solo on Latest Tour

July 28, 2025
Supplier Scene

Internationally Acclaimed Clarinetist Rocco Parisi Joins Chedeville; Inspires New Elite Bass Clarinet F00 Model

July 24, 2025
Chris Neethling, President of Neutrik Americas; Lukas von Arx, CEO, Neutrik Group, and Urs Sprenger, Chairman of Board, Neutrik Group
Supplier Scene

NEUTRIK Races Into 50 Years of Innovation and Connection

July 21, 2025
Supplier Scene

Geddy Lee and Tech 21 Present the Special Charity Edition MP40 Signature SansAmp

July 11, 2025
Next Post

NAMM Members Take Part in National Day of Advocacy in Support of Music Education for All Children

Please login to join discussion
  • Trending
  • Comments
  • Latest

New Soaker Cups from Jones Double Reed Products

August 7, 2018

John Harvill to Assume Brand Management of Mapex & Majestic Marching Percussion

July 29, 2025

D’Angelico Guitars Launches 60th Anniversary Grateful Dead Collection

July 29, 2025

Taylor Guitars Launches New Collection Ahead of NAMM

January 27, 2025

Neil Potter Promoted to Director of National Sales at Allen & Heath USA

Sonique Drums Unveils Poly Pro Slim Snare Wire Straps

Celebrating 25 Years of Gator Cases: Built for Retailers, Trusted by Musicians By Mike Lawson

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

Neil Potter Promoted to Director of National Sales at Allen & Heath USA

August 1, 2025

Sonique Drums Unveils Poly Pro Slim Snare Wire Straps

August 1, 2025

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025

Jeff Mulvihill Appointed Combo Drum and Concert Percussion Brand Manager for KHS America

July 29, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
  • March 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?