ESP Guitars has announced their new workshop series, featuring endorsee Michael Rubin, a School of Rock owner and instructor and the lead guitarist of NYC-based rock bands King Falcon and The Inoculated Canaries.
Showcasing Rubin’s extensive guitar knowledge and teaching skills, the instructional video series launches today, with a new lesson premiering on the first and third Friday of the month.
“I am absolutely ecstatic and proud to be joining the legendary brand ESP. Sponsorship is what every musician strives for, but to be invited on to the ESP roster is an honor,” comments Rubin on being the newest member of the ESP Guitars family.
Matt Masciandaro, president & CEO comments: “ESP works with many of rock’s leading guitarists, and Michael’s amazing technique, stylistic range, tone, and phrasing make him a welcome addition to our team.” Tony Rauser, director of Artist Relations, adds: “We are happy to welcome Michael Rubin of King Falcon to the ESP artist family! Michael’s unique and melodic playing style is showcased perfectly in his first ESP video lesson series.”
Creating and performing music with his bands is Rubin’s greatest love, but teaching is something that he will never give up. With this new Guitar Workshop Series, Rubin is very excited to be able to broaden out to a greater student audience.
“The team at ESP and I wanted to release a tutorial series for guitarists of all skill levels,” Rubin adds. “Different positions, techniques and exercises selected to help you expand your knowledge of the fretboard. We focus on the practical applications of the techniques rather than just theory. Some of the topics I will cover in the initial workshops include: right and left hand technique, combining scale shapes and positions, phrasing and relative keys. There will also be plenty of analyzing and demonstrations of sections of popular songs. The goal is to have our ESP friends take these tips and tricks and translate them into their own styles.”
Check out the first video in the series here.
