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Cordial GmbH Partners with Hal Leonard to Cover All Markets

Christian Wissmuller • Upfront • September 11, 2020

Hal Leonard’s MI Product Division has entered into an exclusive distribution arrangement with German-based Cordial GmbH, makers of premium MI / Pro Audio cables and cable accessories. The announcement was made by François Rousies, Cordial CEO, and Brad Smith, VP of Hal Leonard MI division. Hal Leonard will be shipping orders in September.

At its core, Cordial features ready-made, German engineered cabling with hand-soldered Neutrik connectors. With well over 1,200 products in the company lineup and more than 25 years of experience, innovation, and dedication to the art and science of audio and data transmission, Cordial has become the first choice of performing artists, live sound technicians, recording engineers, and venue designers in over 60 countries across the globe.

Their Select series covers professional stage and studio applications. The Peak series builds on that with specialized features, such as high-copper cores and woven jackets, and the CEON line stylishly serves the contemporary DJ market. Cordial is expanding their offerings to now include a series called Essentials, that addresses budget-minded musicians and consumer audio customers.

Cordial endorsers are a who’s-who of artist and engineers including tone fanatics like guitarist John Jorgenson, bassist Leland Sklar and producer Sylvia Massy, to name just a few. Dozens of endorsers offer their testimonials as part of the Copper Corps (

“Cordial is a perfect fit for Hal Leonard,” says Smith. “Cables are part of every production. This fits with our mission to distribute items for every application and price point regardless of skill level. Retailers can get everything they need now from one source.”

“Cordial is passionate about our products and the Hal Leonard sales team has the same appreciation for quality and deep selection to serve every need,” adds Rousies. “They can take Cordial to resellers quickly, and our products are well positioned to complement all the other lines Hal Leonard offers, making premium cables a category now that will serve the dealers well. And their award-winning service fits perfectly with Cordial’s guiding business principal—integrity.”

Retailers interested in ordering Cordial cables can call the Hal Leonard E-Z Order Line at 1-800-554-0626.

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