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Levy’s Partners with Hal Leonard as New U.S. Distributor

Christian Wissmuller • Upfront • December 9, 2019

Jen Tabor, Levy’s Brand Director, Peter Carlson, Hal Leonard’s Sales Manager – MI Division, Brad Smith, Hal Leonard’s VP of MI Division, Kent Davis, Gator Co./Levy’s US Key Accounts Manager, David Jahnke, Hal Leonard’s SVP of National Sales

, a leading manufacturer of guitar straps, gig bags and music accessories, has added Hal Leonard as a distribution partner in the U.S.

Founded in 1973, the iconic Levy’s brand is known for its exceptional craftsmanship in creating high-quality guitar straps, gig bags, accessories, and straps for various other instruments. In 2018, Levy’s was acquired by Gator Co., one of the world’s largest producers of carrying cases, gear, stands, system storage solutions and accessories.

Known as the world’s largest publisher of music education materials, songbooks, and sheet music, Hal Leonard is now also a leading distributor of musical instruments, gear and accessories with a diverse lineup of products. Hal Leonard is adding Levy’s to a stellar roster of guitar accessories, books, and instruments, including Line 6, Walrus Pedals, Flight Ukuleles, Hartke Bass Amps, and more.

Crystal Morris, Gator Co. CEO and President: “Hal Leonard’s growth in the distribution space is impressive. Levy’s has the diversity of product to meet the needs of every musician and personality, and our partnership with Hal Leonard will enhance our customer engagement. We share the same markets and customer-first values. They understand our customers and how to connect with them, especially through their complementary distributed lines and books. We look forward to collaborating in serving our customers’ needs.”

Brad Smith, Hal Leonard’s VP of MI Products: “Levy’s delivers a quality product that has wide appeal with prices, style and function. We’re excited to work with their awesome team and start offering this type of product to our expansive dealer network.”

Retailers interested in stocking Levy’s Leathers can call the Hal Leonard E-Z Order Line at 1.800.554.0626.

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