Yamaha Corporation of America has announced that Dale Ramirez has joined the company as the marketing specialist for its Winds & Strings department. He reports directly to Brian Petterson, senior manager of Winds & Strings.
In his new role, Ramirez’s core responsibilities include partnering with marketing managers to identify, develop, and execute marketing efforts that support their departmental goals, driving projects forward as a project manager on the team and planning tactical initiatives to market to target audiences.
Ramirez first joined Yamaha as a wind instruments intern in 2018. During the three-month internship, Ramirez provided Yamaha with marketing and sales support for its world-class winds products.
Prior to working at Yamaha, Ramirez was the marketing coordinator at Hoffman Southwest, a water infrastructure corporation headquartered in Mission Viejo, California. During his time there, he managed projects for all media initiatives, website overhauls and tradeshow involvement, as well as introduced content marketing framework, paid social campaigns and paid search campaigns to the company.
“Dale brings with him a wealth of marketing knowledge and project management experience. He’ll be immediately able to build on a strong foundation created during his internship with us last year,” says Petterson. “It’s a pleasure to have him back on our team.”
Ramirez earned his bachelor’s degree in Music Education at Arizona State University (ASU) and studied saxophone under Dr. Christopher Creviston. Throughout college, he participated in several wind ensembles, including ASU’s world-famous Sun Devil Marching Band, where he spent a year as alto saxophone rank leader and three years as drum major; as well as the ASU Saxophone Choir, two saxophone quartets, the ASU Wind Ensemble, Jazz Repertory Band and Pep Band. Earlier this year, Ramirez became a member of MenAlive, a men’s chorus located in Orange County, singing bass.
The Yamaha Winds & Strings department is responsible for marketing, sales, and research and development for wind and string instruments and associated accessory products. In addition, it focuses attention on education initiatives for school music programs throughout the United States.
