Focusrite Group and American Music & Sound Extend 20-Year Partnership

2024 marks the 20-year anniversary of the U.S. distribution partnership between Focusrite Group and American Music & Sound (AM&S). American Music & Sound, an Exertis | JAM business, has been a trusted partner for the famed English music creation and pro audio brand, providing a wide range of logistics, sales support, tradeshow and event coordination over the past two decades. In addition to its continued role as a key U.S. distribution partner for Focusrite and Novation branded products, AM&S has now been selected to support the ADAM Audio brand as well. 

Founded in 1985 with a focus on high-end studio microphone preamplifiers and equalizers, Focusrite Group has since expanded to include content creation brands like Novation, Ampify Music, Sonnox and ADAM Audio. Based on their innovative studio monitoring technology, ADAM Audio has earned a worldwide reputation as the preeminent tool for sound engineers. These advances have defined ADAM Audio speakers’ immediately identifiable sonic characteristics: accurate and transparent, with high definition. As of January 1, 2024, dealers can order ADAM Audio via the AM&S B2B dealer portal, sales hotline or customer service representatives. 

“It is an honor to represent Focusrite and we take that job very seriously,” says American Music & Sound President Patrick Sullivan. “From the early days of AM&S, Focusrite has put their trust in us. It has been an amazing twenty years of mutual growth and we are all proud to have reached this milestone. Here’s to twenty more years.” 

“We’ve built up a great working relationship with the team at AM&S throughout the years,” notes Focusrite Group Americas’ Senior Vice President Laura Camacho. “Alongside the significant growth of Focusrite Group, there have been tremendous changes in the US market with consumer purchasing preferences and trends. The dealer landscape has also certainly seen several huge shifts over the last two decades. AM&S has been able to respond to these changes quickly and adapt to continue to facilitate our growth. They exhibit a perfect combination of scale and resources with enough flexibility to be nimble. We are excited to bring them on board for ADAM Audio, and we have big plans together for 2024 and beyond. Watch this space.”