Gibson will return to showcase an array of new guitars, products and events at Music China 2023 – Asia’s largest trade show of musical instruments – October 11-14, 2023 at the Shanghai New International Expo Centre. For the past 21 years, Music China has generated tremendous growth power for the music industry in China and Asia Pacific and the annual Music China exhibition in Shanghai is the largest music trade show in China.
Gibson will be introducing the new 2023-24 Gibson, Epiphone, Kramer and KRKline-ups to the Chinese media and consumers, as well as the first ever launch of Mesa Boogie to China. Gibson will showcase the new 2023 Gibson Custom Color Series, Gibson Custom Shop Murphy Lab (acoustic and electric), Gibsonand Epiphone artist signature guitars , and celebrate the 150 year Anniversary of Epiphone with the new Limited Edition models introduced this summer: https://www.epiphone.com/en-US/150.
“Gibson is proud to bring our prestige and history to Music China and showcase our bold new products as we continue to be trendsetters in the industry and drive the culture to Chinese consumers,” says Mat Koehler, Vice President of Product, Gibson Brands. “Music China attendees can enjoy major artist performances, and our brand partnership with Triumph motorcycles at our Gibson experience booth during this influential global event.”
