La Bella Strings has unveiled their new logo and packaging at NAMM 2019.
Richard Cocco Jr., president of E. & O. Mari, Inc. / La Bella said of the news, “We’re extremely excited to launch our new logo and rebranding of our packaging. Our new look embodies the vintage tone we helped create back in the 60s, while maintaining a fresh timeless look, much like how we marry our long standing traditions in string making with today’s latest innovations in manufacturing.”
La Bella brought in Matthew Welsh of Killdisco Design to spearhead the rebranding based not only on his design expertise but also for his history as a touring musician. Welsh said, “Getting the opportunity to work on this for a company I’ve admired for so long is a huge career and personal highlight for me. Whenever a designer has a chance to rebrand a heritage company, the goal is always to maintain the spirit of the company’s roots while seamlessly introducing itself to a newer modern audience.”
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