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Levy’s at CMT Awards Show

Christian Wissmuller by Christian Wissmuller
June 9, 2021
in Supplier Scene
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Levy’s® will be worn by artists performing in tonight’s 2021 CMT Music Awards, June 9th, 8p/7c.

Levy’s partnered with the musical director of the CMT Music Awards to outfit performers in various Levy’s guitar straps that match each artist’s personal style.

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One of the straps is from the exclusive Right Height™ line with RipChord Technology™ which allows artists to adjust their guitars on the fly without having to take the guitar off. Other artist selections include a Western style, print designs that are as bold and unique as the artist wearing it, popular straps made from hemp, and signature, hand-crafted, iconic styles that have made Levy’s a household name in music.

“We are so excited for Levy’s to be a part of the CMT Music Awards this year with such talented artists, especially as live events come back,” said Crystal Morris, CEO of Levy’s. “It’s an honor to be included in such a prestigious show that is adored by fans and music lovers!”

The star-studded CMT performance lineup consists of names like H.E.R., who will make her first CMT Music Award appearance. She will perform with Chris Stapleton. Additional artists of the show include Hailey Whitters, Niko Moon, Blanco Brown, Lainey Wilson and Dylan Scott. Hosted by superstars Kelsea Ballerini and Kane Brown, the 2021 CMT Music Awards two-and-a-half-hour show airs Wednesday, June 9th at 8p/7c on CMT, MTV, MTV2, Logo, Paramount Network, TV Land & CMT Australia.

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