For the second year in a row, Music & Arts, one of the nation’s largest musical instrument retailers and lesson providers, served as presenting sponsor of a street festival in the hometown of its corporate headquarters, Frederick, Maryland. The “Fire in Ice” festival, part of the city’s monthly First Saturdays series, took place on Friday, February 3, and Saturday, February 4, 2023, at Carroll Creek in historic downtown Frederick. The event featured a series of 120 world-class ice sculptures and live ice-carving on site, as well as fire performers on Friday evening.
The event included live music performances at a stage equipped by Music & Arts, including a full P.A. system and lights. Local businesses presented many of the ice sculptures, with the Music & Arts logo included on the signage of each individual exhibit. Other attractions included the Ice Games Center (which featured life-sized versions of popular games carved from ice), the “Polar Lounge” photo booth (complete with ice furniture), on-site food trucks, a scavenger hunt and more. An estimated 25,000+ residents were in attendance across the festival’s two days.
“Our primary goal at Music & Arts is to be advocates for music education and the importance of the arts,” remarks Erin Gang, Music & Arts Marketing Director. “This advocacy takes many forms, but community involvement is a key element. The February First Saturday is becoming a yearly tradition for us in Frederick, introducing music to kids in the community and making the public more aware of the Music & Arts brand strengthens our efforts to spread awareness of the key role that arts and music education should play in our communities. This event was a great success, and the live music performances were an additional highlight. We offer our thanks to the community and all who were involved in this magical weekend.”
To learn more about Music & Arts, visit MusicArts.com.
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