On June 13, Peaksware Holdings, LLC portfolio of companies which includes Alfred Music, MakeMusic, TrainingPeaks, Best Bike Split, and TrainHeroic hosted a block party at their Boulder, Colorado offices to showcase their unique brands and show partners, customers, and the community what makes Peaksware rank #24 on Outside Magazine’s top 100 places to work.
This Peaksware Block Party event, complete with gourmet food trucks and beer tents, was used to drive community awareness, 
pursue potential recruiting opportunities, and spread the word about sister companies and making connections across their brands. The event was also an opportunity to debut the Woodshed, MakeMusic’s new state-of-the-art recording studio, and host an interactive ukulele circle featuring a beginner’s practice book published by Alfred Music.
With over 200 attendees, including Alfred Music’s CMO Andrew Surmani, and Olympic triathletes Greg and Laura Bennett, the event drew people from both the music and endurance worlds.
“Our goal in hosting the Peaksware block party was to bring together the diverse communities of music, athletics, and software represented by our brands with a fun evening of food, drinks, and entertainment,” said Jeremy Duerksen, Peaksware’s Chief Marketing Officer.
