QSC, LLC will premiere its global campaign “Play Out Loud” at this year’s Winter NAMM Show, taking place in Anaheim, California. “Play Out Loud” is an expression of the company’s dedication to instilling artists and performers with the confidence to enthusiastically and passionately connect with their audiences.
“A great live performance can be transformative for performers and audiences alike. There are few human experiences that can compare to these precious moments that simultaneously impact us on multiple emotional, cognitive and sensory levels while instilling us with memories that last a lifetime,” explains Ray van Straten, QSC senior director of Global Marketing – Live Sound.
“The equipment that performers use needs to be reliable, easy to work with, and sound great – sort of like the perfect band member,” adds van Straten. “Our role at QSC is to be that trusted ‘band member,’ assuring that when the performer puts it all out there for their audience, we’ve got their back, allowing them the freedom to express themselves fully and confidently.”
Going forward, customers and followers of QSC Live Sound can expect to see “Play Out Loud” messaging in all manner of the company’s marketing efforts.
