Reverb.com has hired Dan Abel, former content partnerships manager at YouTube, to lead the company’s marketing efforts. In the past year, Reverb.com has more than doubled its sales and as director of marketing, Abel will help cultivate continued growth and success.
“I’m passionate about creating content and crafting stories that make customers feel inspired, connected, and excited about the items they’re purchasing and the brands with which they’re engaging,” Abel said. “The team at Reverb has created something much bigger than a website for buying and selling music gear — they’ve created a community of musicians and music lovers. I’m looking forward to helping grow that community through our marketing and branding efforts.”
Abel joins Reverb.com this month after more than four years at YouTube’s New York City office. Most recently, he served as YouTube’s content partnerships manager, supporting the growth of YouTube’s robust music offering and ensuring the platform’s ongoing value for artists and the entire music community. Abel joined YouTube as creative strategy marketing manager, co-leading the company’s editorial team and creative agencies, after spending two years in music marketing at leading entertainment and sports agency Creative Artists Agency.
As director of marketing, Abel will work closely with Reverb.com founder and CEO David Kalt and COO Dan Melnick to drive marketing and brand strategy across all aspects of the business, including Reverb Lessons and future initiatives. Leading a marketing team of more than twenty creative and marketing professionals, Abel will oversee video, social, email, search, and print marketing, as well as merchandising and public relations.
“Our marketing efforts are crucial to everyone that participates in our vibrant community – they help our sellers move more inventory and find new revenue streams, and they help our buyers find their dream gear,” said Kalt. “With Dan at the helm of our marketing department, we’re well-equipped to continue our mission of making the world a more musical place by getting more music gear into the hands of more people.”
