Roland Announces Partnership with Playing For Change Foundation

Roland Corporation U.S. has announced the formalization of its relationship as “Official Lead Partner” and “Official 10th Anniversary Sponsor” with the Playing For Change Foundation, a global nonprofit organization dedicated to creating positive change through music and arts education.

Roland is the first-ever official musical instrument partner of the organization and will work with Playing For Change, as well as make its artist relations centers around the world available to the Playing For Change Foundation to support them with their local events and activities. Roland will also supply Roland, BOSS and V-MODA equipment, assist the foundation with video content capture, and support the upcoming Playing For Change Foundation 10th Anniversary celebration.

“We welcome Roland as a key sponsor partner for the Playing For Change Foundation. Not only are they committed to helping us achieve our fundraising goals for PFC Day, their generous contribution of musical instruments will greatly enhance the experience we provide to kids at our PFCF music schools world-wide. We look forward to nurturing and building upon this synergistic relationship,” said Whitney Kroenke, Playing For Change co-founder and foundation president.

Roland has stated that the company shares many values with Playing For Change, which is part of the reason for their partnership.

“From our very first meeting with the Playing For Change Foundation organizers, we knew this was an organization we wanted to partner with,” says Brian Alli, Roland Corporation vice president of artist relations and business development. “Playing For Change shares many of our core values and represents such a positive force through music education and the arts, which is more important than ever in our current age. We are proud to be associated with them and look forward to helping these children and their families through music.”