Roland has announced the #SPBeatTape social campaign as part of 404 Day, celebrating the Hip-Hop beat scene. #SPBeatTape is a global beat making contest centered around Roland’s SP family of powered portable samplers, such as the current model Roland SP-404A.
To get in on the 404 Day fun, Roland is calling all SP beat makers and producers to participate by submitting their own tracks made with any Roland SP Sampler. A handpicked artist panel featuring Just Blaze, Dibia$e, Bad Snacks, STLNDRMS, Gene Brown, and Iman Omari will select a total of sixteen artists to be featured in the first-ever Roland SP Beat Tape.
The lucky winners, whose stories and music will be featured on Roland’s social channels, will also receive an exclusive, curated SP-404 prize pack including a ultra-limited SP-404 faceplate and custom cassette tape designed by Justin Smith (aka Lil’ Zen Ten, @TheCitizenTen) not available to the general public, as well as custom artwork from @Zomkashwak available as numbered screen prints.
In support of the campaign, Roland will host a livestream masterclass and performance with underground beat legend Dibia$e on April 18, 2020 at 2 p.m. PDT. Dibia$e will highlight his own SP-404 techniques to help spur new ideas and creative approaches, also incorporating the Roland MC-101 to show how to expand the performance format. To watch the livestream, visit Facebook.com/RolandSynthandAIRA.
Roland’s #SPBeatTape Contest runs until May 5, 2020, with winners announced on May 12, 2020.
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