Demonstrating the company’s commitment to providing the best possible support to Swiss dealers and customers, ADJ Europe is pleased to announce the appointment of Sacom AG as its exclusive distributor for Switzerland. This new partnership between two well-established and highly respected companies will provide improved product availability and customer support to Swiss ADJ customers, as well as delivering Sacom’s extensive customer base access to ADJ’s expansive product line of professional lighting equipment.
Founded in 1951 and based in Brügg, near Biel, Switzerland, Sacom AG is a leading distributor of car audio, hi-fi and home cinema, DJ equipment and lighting products. Through a strong network of specialized dealers and technical experts, Sacom provides high-quality, innovative brands with local support and personalized service. The company’s CEO, Yves Lamontagne, has more than four decades of experience in the audio and electronics distribution industry, and under his leadership, it has grown into a trusted name in Switzerland. Yves combines strategic vision with an in-depth understanding of market trends and dealer needs, and he remains actively involved in shaping Sacom’s direction, focusing on long-term partnerships and innovation. The company’s DJ & Lighting business unit is led by Stéphane Piquerez. With a strong background in professional audio and event technologies, Stéphane brings both technical expertise and commercial insight to the role. Damien de Saugy recently joined Sacom AG as Junior Product Manager for the DJ & Lighting division. With hands-on experience in the field and a passion for lighting technologies, Damien will play a key role in supporting customers with product training, demos, and technical advice. His mission is to help Swiss dealers and professionals get the most from ADJ’s innovative lighting solutions, from first contact to after-sales support.
“We are very proud to begin this collaboration with ADJ, a globally recognized brand known for its innovation, reliability, and commitment to the event production community,” states Stéphane Piquerez, Sacom AG’s Business Unit Manager, DJ & Lighting. “At Sacom AG, we are constantly looking for partners who share our values of quality, performance, and outstanding customer service. Representing ADJ in Switzerland is a strategic step forward in developing our DJ & Lighting business unit. This partnership allows us to offer our professional clients and dealers a complete, high-performance range of lighting and effects equipment, perfectly suited to the needs of the Swiss market. We anticipate strong success with ADJ in Switzerland thanks to the brand’s reputation, its continuous innovation, and the natural synergy with our technical expertise and established distribution network.”
Celebrating its 40th anniversary this year, ADJ was established in 1985 and has developed a worldwide reputation for quality, reliability and value. The company serves the mid-market AVL rental, event production and installation sectors of the industry, from global headquarters in Los Angeles, California as well as regional headquarters in Mexico and the Netherlands. ADJ’s range includes moving head luminaires, static washes, beam effects, audience blinders, strobes, DMX control hardware/software, LED video panels and related accessories, as well as fog, haze, and other atmospheric effect generators. The company’s products are used worldwide for events, productions, and festivals of all sizes, and are also installed in a wide variety of venues ranging from nightclubs and lounges to concert halls and event centers, theatres and churches to theme parks and entertainment venues.
“Sacom AG has an impressive pedigree and similar values to those of ADJ, making it the perfect distribution partner for ADJ in Switzerland,” explains Jerome Baudouin, ADJ Supply Europe’s Sales Manager covering Switzerland. “With their combination of local experience, technical knowledge, and unbridled passion, Stéphane and Damien are ideally placed to support existing Swiss ADJ customers as well as to introduce new Sacom AG dealers to ADJ’s range of professional lighting and effects fixtures. They recently visited our European headquarters for product training and their technical knowledge as well as their passion for the industry was clearly evident, providing further evidence that Sacom AG is the ideal partner for ADJ in their region.”
Effective immediately, Sacom AG is ADJ’s exclusive distributor for Switzerland. Sales enquiries should be sent to mail@sacom.ch.
ADVERTISEMENT
Looking Back on 2025: A Year of Controlled Chaos (Emphasis on “Controlled”)