Sam Ash Music has had its biggest Taylor Guitar University in the company’s history.
40 members of the Ash team including eight of the regional managers plus EVP Howie Mendelson, National Sales Manager John Pereksta, Sammy Ash, and 30 chosen sales associates were treated in royal fashion. The first evening the whole group and select members of the Taylor staff were treated to dinner and followed by an excellent hang talking about all things guitar and music. The next day was filled with an extensive tour of the factory and classes about “Find Your Fit” regarding woods and body shapes, the importance of humidification, and what makes “Your Taylor Sound,” The evening ended with a fantastic Q&A with Bob Taylor and Andy Powers.
“The comradery between my regional managers and my guitar team made me so proud. To see them interact with the Taylor Ggoup ensured that this was money well spent on both sides. We know that this will have a positive effect for increased sales, now and well into the future. The increased general knowledge of acoustic instruments will help the whole category increase and expand”.
– Sammy Ash
“It’s a real treat for us to gather with a group of fellow guitar enthusiasts. The final step in the guitar-making process is when an instrument is placed into the hands of the musician, and we are privileged to share this last step with our retail partners from Sam Ash. Their interest, enthusiasm, and knowledge of the instruments we make are vital in the effort to serve musicians well, and we are grateful for their help.”
– Andy Powers
