Shure has partnered with AWAL for a series of free weekly live streaming concerts. For six weeks, four artists will each perform a 15-minute set for NextSound Sessions. The second session will air this Saturday, December 12, 2020 at 1 p.m. CT and will be streamed globally. Fans can listen to performances from the first session here on MixCloud.
All live-streamed concerts will be hosted via Gramrphone, a free-to-use live streaming platform that offers a high-quality audio listening experience for artists and fans. With no ticket required, listeners simply click on the link to listen and interact with artists and other fans.
“This year has severely impacted the way we experience live performances,” said Brooke Giddens, head of Artist Marketing at Shure. “We partnered with AWAL and Gramrphone on this limited concert series to feature 24 diverse artists from around the world. We hope to bring enjoyment into people’s homes and introduce them to new artists who they will want to add to their playlist.”
AWAL artists participating include Palmaria, Kelli-Leigh, DijahSB, Oscar Scheller, Sans Soucis, Godblesscomputers, maxime., Dhruv Visvanath, Diamond La Mafia, Marie Dahlstrom, Boy Willows, and Happi.
Paul Hitchman, president of AWAL, said, “In these unprecedented times innovation is needed more than ever to help artists reach new audiences for their music. We are therefore delighted to partner with Shure and Gramrphone, who are both leaders in their fields, to bring new opportunities to AWAL’s community of artists.”
All artists will perform on Shure’s new MV7 Microphone tailored for home recording, vocalists, podcasters, and gamers. To accurately monitor their performances in real-time, artists will use Shure AONIC 50 Wireless Noise Cancelling Headphones, unveiled earlier this year.
The limited series concerts run through January 23, 2021. Live sessions will be recorded and uploaded on Shure’s MixCloud page.
