Recent

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

August 22, 2025

Seattle Cascades Now a Fully Powered KHS America Drum & Bugle Corps

August 22, 2025
Reid Peterson (Audio-Technica U.S. Executive Director of Sales, Professional Markets); Julie Van Berg (Mavric Incorporated sales associate); Kazuo Matsushita (Audio-Technica Corporation CEO/President); Pete Petty (Mavric Incorporated principal); Manabu Aoki (Audio-Technica U.S. CEO/President); Jeff Beck (Audio-Technica U.S. Regional Sales Manager, System Solutions); and David Barrett, Jerry Silhavy and John Herr (Mavric Incorporated sales associates). Photo credit: Corey Walthall, Clyne Media

Audio-Technica honors Mavric, Inc. with its President’s Award

August 22, 2025

Solid State Logic Appoints Mark Skipper to National Sales Manager, Eastern U.S., for Broadcast & Live Audio Production Systems

August 22, 2025
Thursday, August 28, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

Shure Powers Eurovision Song Contest 2021 With Axient Digital Wireless System

Christian Wissmuller by Christian Wissmuller
May 25, 2021
in MMR Global, Supplier Scene
0
938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT

One of the largest and most complex live music events in the world relied on Shure to deliver quality sound from the voices of 39 delegations across Europe. Broadcast live from Ahoy in Rotterdam, The Netherlands, the 65th Eurovision Song Contest celebrates diverse musical talent from around the continent. The biggest European music contest handpicked Shure Axient® Digital Wireless System to help ensure impeccable audio quality throughout all performances for singers, musicians, and viewers to enjoy.

With more than 40 artists on stage and an estimated audience of nearly 200 million viewers across Europe, the 2021 Eurovision edition needed a wireless system that could meet every contestant’s demands. Developed with input from top audio professionals, Axient Digital delivers outstanding signal quality that performs in even the most congested RF environments. It is designed to maximize control and scalability while providing stability, range, and clarity for flawless execution to exceed the most demanding wireless needs. Engineered with flexible hardware options and advanced connectivity, Axient Digital brought the most innovative sound technology to power the biggest European music event, which concluded with crowning the Italian rock band, Maneskin, as the winner.

ADVERTISEMENT

“With Shure’s Axient Digital we found the perfect system to monitor and coordinate the complex audio set up that Eurovision required, in which sound quality and spectrum efficiency are key,” said Aart Heus, Wireless Coordination Technician at Ampco Flashlight. “Shure’s Wireless Workbench was the most qualified software for it. The hardware not only provides control and stability, it is trustable and reliable which is essential for a show of this size.”

The Eurovision Song Contest relied on Shure’s gear and trusted its Axient Digital for the sound set up, including:

·   20 Axient Digital AD4Q Four Channel Quad receivers

·   20 Axient Digital ADX2FD Handheld Wireless Microphone Transmitters including ShowLink® Remote Control

·   70 P10R+ Diversity Bodypack IEM Receivers

The Axient Digital Wireless System was selected to ensure flawless performances not only on the main stage, but also on the rehearsal rooms, and the press centrum. Thanks to Axient Digital, the performers and fans enjoyed the best professional audio quality possible.

 

The European Broadcasting Union (EBU) is responsible every year for organizing of the Eurovision Song Contest. The 2021 edition was led by Erwin Rintiema, Head of Production. Together with Host Broadcasters NPO, NOS, AVROTROS and Ampco Flashlight, the official sound supplier for the contest, Shure Axient Digital was their go-to-solution to address the show’s demanding requirements.

“Shure was the perfect solution offered by Ampco Flashlight that matched all our requests,” added Jeroen ten Brinke, Head of Live Sound at ESC. “The fact that channels are duplicated and can change frequency automatically when needed is an amazing feature. It was the best system in which we could trust for this major European event”.

As with other high-profile productions, Shure product specialists visited the stage before the performances to ensure that all artists’ and technical producers’ audio needs were met, and to make the return of the Eurovision Song contest the exceptional music experience it was expected to be.

“Sound and reliability are everything in an event like the Eurovision Song Contest and Axient Digital is the perfect system for meeting these expectations. The ESC is a highly complex event technically and it’s been an honor to work with Aart Heus and the rest of the production team to deliver a successful show,” remarked Tuomo Tolonen, Senior Director of Pro Audio in Western Europe at Shure.

Tags: shure
Previous Post

30th Anniversary Focus SE from Breedlove

Next Post

Kendor Music Announces New String Orchestra Music

Related Posts

MMR Global

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Supplier Scene

Seattle Cascades Now a Fully Powered KHS America Drum & Bugle Corps

August 22, 2025
Reid Peterson (Audio-Technica U.S. Executive Director of Sales, Professional Markets); Julie Van Berg (Mavric Incorporated sales associate); Kazuo Matsushita (Audio-Technica Corporation CEO/President); Pete Petty (Mavric Incorporated principal); Manabu Aoki (Audio-Technica U.S. CEO/President); Jeff Beck (Audio-Technica U.S. Regional Sales Manager, System Solutions); and David Barrett, Jerry Silhavy and John Herr (Mavric Incorporated sales associates). Photo credit: Corey Walthall, Clyne Media
Supplier Scene

Audio-Technica honors Mavric, Inc. with its President’s Award

August 22, 2025
Supplier Scene

Boston Crusaders Win 1st-Ever DCI Gold Medal Playing Pearl/Adams

August 22, 2025
Supplier Scene

Rock & Roll Hall of Famer Chad Smith Launches Foundation to Champion Music Education, Access and Opportunity for Aspiring Artists

August 22, 2025
Supplier Scene

SONOR Drums Welcomes New Artist Federico Caballero (FDFX)

August 19, 2025
Next Post

Kendor Music Announces New String Orchestra Music

Please login to join discussion
  • Trending
  • Comments
  • Latest

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 15, 2025

Furch Guitars Introduces Pioneer Series: All-Solid-Wood, Travel-Friendly Short-Scale Guitars

July 21, 2025

Music Sales swoops for Carisch

April 8, 2015

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?