Six ‘Best Ideas’ for Print

*Create a networked website dedicated to “dead product exchange” among retailers. (Myles Reck, Music-Search)

*In accordance with a TED Talk by Stan Sinek, order your sales pitches in the strict hierarchy of “Why,” then “How,” and finally “What.” (Brian Hehn, Choristers’ Guild)

*Use customers as a database resource, leveraging their knowledge to help correct errors in your catalog. (Mike Watson, Remenyi House of Music)

*Pick a print music “buddy” and swap stores for a day, working in their department to get a brand new perspective on how business could be done. (Elliot Wessel, Music & Arts)

*Create customizable online jukebox programs so that visiting customers can create and save playlists while browsing your music. (David Ginter, Stanton’s Sheet Music)

*Work to get members of your staff involved with music outreach and membership on local education convention boards. (Becky Lightfoot, Art’s Music Shop)