Gibson Brands has announced that guitarist Slash will be the first ever global brand ambassador of the company.
The legendary Guns ‘n’ Roses guitar player will now develop new products with Gibson Custom, Gibson, and Epiphone. More details on new products and exclusive content will be announced later in August.
“We are thrilled to recognize Slash as Gibson’s first Global Brand Ambassador,” said Henry Juszkiewicz, chairman and CEO of Gibson Brands. “Slash embodies the characteristics of creativity, passion and excellence that are so closely aligned with Gibson and we are very proud of the friendship and mutual success we have shared together for over 30 years. We are also very excited about the future products we will be announcing soon.”
“It’s an honor to be Gibson’s first Global Brand Ambassador,” said Slash. “I’ve been working with Gibson since the early days of my professional career and playing Gibson guitars since before that. I’m proud of the creative relationship we’ve developed over the years.”
