In late September, Sweetwater had the pleasure of welcoming guitar enthusiasts to its Fort Wayne, Indiana, campus for GuitarFest. The event featured over 70 manufacturer booths, more than 20 world-class guitarists, and numerous industry leaders, all coming together for a celebration dedicated to the guitar.
“It was an incredible event,” shared Samantha Hunter, Director of Artist Relations and Campus Productions at Sweetwater. “Music enthusiasts and guitar players had the unique opportunity to see up close the very latest gear and engage directly with the manufacturers. Additionally, fans had a chance to meet some guitar legends and collect autographs, creating lasting memories for all that attended.”
Held on Saturday, September 27, GuitarFest was a one-day event that drew several thousand music fans from all over the Midwest. The event underscored Sweetwater’s commitment to creating a community for music lovers and providing opportunities to share the passion of music.
Sweetwater is very appreciative to everyone who came together to make this event such a success. GuitarFest was made possible because of our partnership with our vendors, the artists, and our employees.
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