The National Association of Music Merchants (NAMM) Foundation, NAMM Foundation Board Member, World Series Champion and former New York Yankee, Bernie Williams, and NAMM member companies presented the Loara Elementary School in Anaheim, California with a monetary donation and musical instruction as part of the organization’s Day of Service. Held in correlation with the annual NAMM Show, the service event is now in its fifth year and celebrates the Anaheim Elementary School District’s (AESD) commitment to its music education program and efforts to reinstate music curriculum for all students.
“The support that we have received from NAMM is phenomenal, not just for the check they present us each year but for literally launching us in this program for our district,” shared AESD Board of Education member Jackie Filbeck. “After 20 years of not having music, NAMM came, took us by the hand, and started us on this journey that has evolved in ways that are just phenomenal. From the very beginning with just a few students getting instruction, to now our entire district–it is an absolute favorite of parents and we couldn’t be more grateful and thankful for the support of NAMM. We now have a program that others want to have and we are mentoring other districts to build a program like ours.”
“We’re thrilled to be back in Anaheim for our Day of Service to kick off The NAMM Show,” shared Mary Luehrsen, executive director of The NAMM Foundation. “Helping this district restore its music education program has been a great honor for NAMM and playing music with these kids, teachers and administrators is the perfect way to kick off the NAMM Show this year.”
The day began with a welcome from Principal Beatriz Garcia, followed by superintendent Christopher Dowing, Board of Education member Jackie Filbeck, and Executive Director of The NAMM Foundation, Mary Luehrsen. A check was presented in the amount of $10,000 to benefit continuing music education in the district. In addition to the check presentation, the 23 NAMM member volunteers provided guitar, ukulele and drum instruction to the students during the facilitator-led sessions. At the end of the event, a group performance of a “Twist and Shout/La Bamba” mashup from students and facilitators closed the morning.
“The Day of Service is a great way to spread music education at an Anaheim elementary school with a great group of NAMM members. It’s an opportunity for us to give back through music education and continue to champion the right for every student to make music. It’s really a fabulous opportunity because music education positively impacts markers of academic success,” shared Scott Mandeville of Tim’s Music.
“Last year was my first Day of Service and it’s addicting! It’s good to get The NAMM Show started with this Day of Service and give back to the community,” affirmed Luther Harris DiSalvo of Apassionato Musical Instruments.
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