Trade Regrets: Paul C. Morris

Paul Christian Morris, the president and founder of well-known MI and pro audio rep firm PCM Marketing, passed away July 13, 2018 from injuries sustained in an automobile accident. He was 65.

Paul was born on Nov. 30, 1952 in Alameda County, on the east side of San Francisco Bay, and developed a love of music from an early age — something that stayed with him for his entire life. Like other kids growing up in the mid-1960’s, Paul played guitar in cool local bands with groovy names such as “Jupiter Aerial Steame Carriage.” He once scored a “dream job” of working behind the retail counter at Skatzenbag Music Company in Berkeley, where he enjoyed demoing and selling guitars to musicians in the burgeoning SF Bay Area rock scene.

While musical fame wasn’t in the cards, Paul did learn that there were careers in music other than being on stage. Eventually he combined his passion for music and audio with his friendly, outgoing personality, and in January 1989, Paul formed PCM Marketing — which would go on to become one of the country’s most successful manufacturers’ rep firms.

Paul was perhaps best known for his smile, caring attitude and genuine concern, putting out extra effort to help, educate and mentor customers, clients and co-workers. One of the nicest guys in the business, Paul had many, many friends throughout the M.I. and pro audio industries, and was respected and loved by all. His passing sent shockwaves through the pro audio community and accolades quickly poured in over social media, as associates and friends expressed their grief. Farewell, old friend and rest well — you were one of the good ones.

Paul Morris is survived by his wife, Constance “Connie” Morris and sons Michael and Steven.