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Trade Regrets: Sho Sato, Founder of Hosa Technology

Christian Wissmuller by Christian Wissmuller
May 30, 2025
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Sho Sato, founder of Hosa Technology in Buena Park, CA passed away peacefully on May 15, 2025, in Whittier, California. He was 81. Born on November 27, 1943, in Yokohama, Japan, Sato embodied the spirit of determination and innovation. At the age of 25, he moved to the United States with no more than a dream and a few dollars in his pocket. In 1984, with nothing but a borrowed desk and telephone, he founded Hosa Technology. Under his leadership, Hosa grew into one of the most respected and recognizable companies in the music and professional audio industries.

Sho’s journey from humble beginnings to pioneering entrepreneur is a testament to his relentless work ethic, vision, and belief in providing value through quality and service. His legacy continues through the company he built and the people he inspired. In recent years, he proudly passed the torch to his daughter, Mayumi Allison, who now leads Hosa with the same mission her father held dear: to create reliable connectivity solutions with unparalleled service, passion, and care.

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Sho is survived by his two daughters Mayumi and Yuki and his grandchildren, Dylan, Rhys and Alexa.

Memorial services will be held on July 22nd at 11:00 a.m. at the Friendly Hills Country Club in Whittier, CA. A virtual option will be available for those who cannot attend in person.

For more information about Sho’s memorial, please contact Jennifer Paquette at jennifer@hosatech.com.

In lieu of flowers, the family is asking that you might consider donating to either one of Hosa’s two favorite charities:

  • Save the Music Foundation: Empowering students through music education. https://donate.savethemusic.org/campaign/692368/donate
  • Corazón de Vida: Providing support for orphaned and abandoned children in Baja, Mexico, by funding local orphanages https://e.givesmart.com/events/Jfv/
Tags: Hosa
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