Union 22 Uses ADJ Fixtures During Holiday Season

Union 22 recently enlisted the help of local production company UK Events Group to make the store into a holiday spectacle using 184 of ADJ‘s new AV4IP LED video panels.

“I lived in New York for four years, so I saw what places like Macys and Saks do; the Christmas spirit is there in abundance! Since coming back to Liverpool, I’ve always wanted to do a large-scale project that was a showstopper and I knew UK Events Group were the ones to do it,” says store director John Cooper. “We are all very proud of the project and can’t wait for people to see it and get their feedback when they come to the store.”

To create display, UK Events Group director James McMahon and the UK Events Group team installed a total of 184 ADJ AV4IP LED video panels behind all of the windows on the building’s four upper floors. This provided a huge canvas for which a custom video show was created that “opened up” the windows to provide a glimpse inside to reveal Santa’s workshop. The two-minute show, which also featured an audio soundtrack and the use of synthetic snow machines to add an extra touch of magic – ran every half hour from 9 a.m. to 9 p.m. throughout the holiday season.

“We are big advocates of ADJ products,” says McMahon, “and have had huge success with the AV6, so natural progression for us was to invest in the AV4IP. Kris [Dawber, ADJ UK and Ireland Sales Manager] always turns our orders round quickly and we were excited to be the first in the UK with this product. It came straight out of the box and onto a Christmas Light Switch-on event, and then into this installation where it will be in use for 6 weeks – as after the Christmas display we are working with Culture Liverpool in celebrating 10 years since Liverpool was the European Capital of Culture in 2008”.

Not only did the Union 22 holiday installation spread festive cheer among Liverpool’s shoppers, it also helped to raise awareness for a local charity campaign to provide Christmas gifts for the city’s most disadvantaged children. Following each show an advertisement was displayed for the Mission Christmas campaign organized by Liverpool’s Radio City. Viewers were encouraged to make a £5 donation or buy an extra gift and donate it to the charity which provides gifts for children who wouldn’t otherwise receive them. Due to the generosity of the people of Liverpool and support by organizations such as Union 22 and UK Events Group, the campaign supported 36,875 local children with gifts totaling £1,276,823.