After many years of collaboration and creative partnership, famed guitarist Nuno Bettencourt has decided to part ways with Washburn to pursue the development of his own brand, Nuno Guitars.
Since 1883, Washburn has been a key player in the fretted instrument space and continues to innovate with its guitar, banjo, and mandolin product lines. Nuno’s departure is amicable and reflects his desire to explore new creative opportunities by building his own brand.
“After 35 years with Washburn, I’m truly grateful for the partnership and all that we achieved together,” said Nuno Bettencourt. “Launching my own guitar brand has long been a dream, and the time is now.”
“Washburn has greatly benefited from working with Nuno and his team throughout the years,” said Nick Ellingsworth, Product Manager, Washburn Guitars/KMC Music. “We will be announcing the next generation of Washburn guitars soon.”
Washburn is also proud to announce several strategic developments. Along with an expanded sales and marketing team, enhanced web and promotional content, and advanced analytics capabilities, the company is building a revitalized artist relations program and reimagining its product development process. With these initiatives, Washburn is poised to continue expanding upon its 140-year legacy of innovation.
“The work that Nick and the in-house design team has done to position the next phase of Washburn Guitars at the front of the pack is amazing. Nuno has been such an integral part of the Washburn electric guitar story for decades. We now have an opportunity to stretch out a bit and aim for the next big thing in Washburn,” said James Tsaptsinos, Vice President Global Sales/GM, JAM US MI/Pro.
With strong new teams in place and an exciting design roadmap ahead, the next chapter of Washburn’s 140-year journey looks bright.
The entire Washburn and extended JAM family wish Nuno Bettencourt every success in his future endeavors.
