Washburn has unveiled an entirely new website that’s designed and built to provide dealers with a comprehensive in-store merchandising resource that’s equally compelling and informative for consumers doing their pre-purchase product information research.
According to Washburn vice president and general manager Gil Soucy, “Dealers need a totally modern Washburn website that is optimized for today’s consumer and filled with compelling information, photography, and videos that tell the Washburn story in a totally 21st Century way. This new website does all of this and we believe the site can and will be used by dealers in their in-store presentations and demonstrations to their customers.The launch of this terrific new site is going to play a big role in providing our dealers with the content they need to help accelerate their Washburn sales for the upcoming holiday sales season as well as all throughout the year.”
The new Washburn site features an entirely new architecture, platform, and design that is optimized for mobile consumers, which now make up nearly 50 percent of the Washburn site visitors.
“The entire site was designed from a mobile-centric perspective,” Soucy emphasized. “All of the pages are built using responsive design and technology that automatically conforms to the screen size of each user and delivers our design in a way that is specific to their screens.”
The new site features a number of visual enhancements, including compelling consumer-focused photography that really showcases the look and feel of each guitar, and videos that feature contemporary players talking about what they like about individual Washburn models.
“Finally, Washburn has a website that is as compelling and rewarding as the guitars that are showcased there,” Soucy emphasized. “We will be making additional changes to the site over the next several months, but the essence of the new site is now ready to help dealers present and demonstrate the Washburn value proposition to a whole new generation of players.”
Looking Back on 2025: A Year of Controlled Chaos (Emphasis on “Controlled”)