Recent

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 4, 2025

It’s Back to School Season: Is Your Store Ready?

August 5, 2025

Neil Potter Promoted to Director of National Sales at Allen & Heath USA

August 1, 2025

Sonique Drums Unveils Poly Pro Slim Snare Wire Straps

August 1, 2025

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025

Jeff Mulvihill Appointed Combo Drum and Concert Percussion Brand Manager for KHS America

July 29, 2025
Thursday, August 7, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

Washburn Unveils New Website

Christian Wissmuller by Christian Wissmuller
September 6, 2018
in Supplier Scene
0
938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT

Washburn has unveiled an entirely new website that’s designed and built to provide dealers with a comprehensive in-store merchandising resource that’s equally compelling and informative for consumers doing their pre-purchase product information research.

According to Washburn vice president and general manager Gil Soucy, “Dealers need a totally modern Washburn website that is optimized for today’s consumer and filled with compelling information, photography, and videos that tell the Washburn story in a totally 21st Century way. This new website does all of this and we believe the site can and will be used by dealers in their in-store presentations and demonstrations to their customers.The launch of this terrific new site is going to play a big role in providing our dealers with the content they need to help accelerate their Washburn sales for the upcoming holiday sales season as well as all throughout the year.”

ADVERTISEMENT

The new Washburn site features an entirely new architecture, platform, and design that is optimized for mobile consumers, which now make up nearly 50 percent of the Washburn site visitors.

“The entire site was designed from a mobile-centric perspective,” Soucy emphasized. “All of the pages are built using responsive design and technology that automatically conforms to the screen size of each user and delivers our design in a way that is specific to their screens.”

The new site features a number of visual enhancements, including compelling consumer-focused photography that really showcases the look and feel of each guitar, and videos that feature contemporary players talking about what they like about individual Washburn models.

“Finally, Washburn has a website that is as compelling and rewarding as the guitars that are showcased there,” Soucy emphasized. “We will be making additional changes to the site over the next several months, but the essence of the new site is now ready to help dealers present and demonstrate the Washburn value proposition to a whole new generation of players.”

Tags: Washburn
Previous Post

‘My Name’s Not Indian Joe’ Uses CHAUVET Professional Fixtures in Recent Production

Next Post

Gibson Reaches Global Settlement, Juszkiewicz Stepping Down

Related Posts

MMR Global

Recording and Mixing Engineer Thiago Baggio Thrives with DPA Microphones

July 29, 2025
Cesar Lamschtein, incoming Audio Engineering Society President-Elect in 2026
MMR Global

Audio Engineering Society Announces Results of 2025 Elections

July 29, 2025
Jon Chadwick mixing Papadosio on Avantis Solo
Supplier Scene

Papadosio Employs Allen & Heath Avantis Solo on Latest Tour

July 28, 2025
Supplier Scene

Internationally Acclaimed Clarinetist Rocco Parisi Joins Chedeville; Inspires New Elite Bass Clarinet F00 Model

July 24, 2025
Chris Neethling, President of Neutrik Americas; Lukas von Arx, CEO, Neutrik Group, and Urs Sprenger, Chairman of Board, Neutrik Group
Supplier Scene

NEUTRIK Races Into 50 Years of Innovation and Connection

July 21, 2025
Supplier Scene

Geddy Lee and Tech 21 Present the Special Charity Edition MP40 Signature SansAmp

July 11, 2025
Next Post

Gibson Reaches Global Settlement, Juszkiewicz Stepping Down

Please login to join discussion
  • Trending
  • Comments
  • Latest

It’s Back to School Season: Is Your Store Ready?

August 5, 2025

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

New Spring King Junior Reverb Pedal from Danelectro

May 11, 2025
A picture tells a thousand words - a historic Gresch gathering at Carnegie Hall.

Gretsch at Carnegie Hall: Capturing a Moment in Time

August 2, 2013

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

It’s Back to School Season: Is Your Store Ready?

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 4, 2025

It’s Back to School Season: Is Your Store Ready?

August 5, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?