Welch Named KHS Combo Business Unit Manager

KHS America has announced the appointment of Rob Welch to the position of Combo Business unit manager.

In this newly created position, Rob will lead the U.S. marketing and product team for Hohner Harmonicas, Hohner and Anacleto Accordions, Lanikai and Kohala Ukuleles, H. Jiminez Latin Stringed Instruments, Mapex Drums, Sonor Drums, NFUZD Audio and Hercules Stands.

Rob is an industry veteran with twenty years of experience in a wide range of responsibilities, spending 8 years as a buyer for ecommerce retailer Musician’s Friend and 4 years as a category manager at brick-and-mortar retailer Guitar Center becoming an expert in many aspects of supply chain, merchandising, marketing, and product management.  He is a multi-instrumentalist, having played guitar and bass in local and touring bands.

“We’re grateful to have Rob join the KHS team.” States Mike Robinson, VP of Marketing.  “Given the rapid growth we’ve experienced, having his experience from the brick-and-mortar and e-commerce worlds will be invaluable.  In his short time at KHS, he’s already proven to be a vital part of the team and fits well with our culture of teamwork and transparency.”