Winmark Corporation has announced that its Music Go Round retail chain has entered into a partnership with Roland Corporation, creator of iconic and innovative electronic musical instruments, and BOSS, a leader in creative tools for guitarists and vocalists, as the Official Resale Partner of Roland and BOSS.Driven by both value and sustainability, Music Go Round and Roland/BOSS will work together to help musicians extend the life of their musical instruments, equipment, and accessories; deepen their dedication to circularity; and provide value to music creators in their local communities.
With franchised locations throughout the United States, Music Go Round will provide Roland and BOSS customers a resale option for their quality used Roland and BOSS products, which will help promote their iconic brands through a sustainable solution and offer customers the opportunity to extend the life of their items.
“This collaboration with long-time partners Roland and BOSS solidifies our shared commitment to sustainability and provides affordable gear for musicians and creators alike,” stated Renae Gaudette, Chief Operating Officer of Winmark. “Doing so through our network of Music Go Round franchise locations provides a valuable and convenient resource for customers to sell their quality used Roland/BOSS music gear in local communities across the United States. We couldn’t be more excited for this partnership and what we can accomplish together.”
As a Premier Sustainability Partner of Winmark and Music Go Round, Roland/BOSS will sponsor Music Go Round Buy Drive events and promotions, incentivizing musicians and creators to sell their Roland and BOSS gear to their local Music Go Round locations for payment on the spot, thereby extending the life of their quality used products. Both companies will also team up to produce co-branded sustainability-focused content that will be distributed on all social channels, as well as promoted by Music Go Round via local stores, its website, and national PR efforts.
“After years of working with Winmark, we are pleased to announce Music Go Round as our Official Resale Partner,” said Dave Rivard, Vice President of Sales, Independent & Strategic Accounts at Roland Corporation. “Roland and BOSS remain committed to achieving more sustainable practices throughout our industry, and this partnership helps to take us one step closer, providing new life to instruments nationwide, while also making these instruments vastly more accessible across wider audiences.”
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