Yamaha Announces New Brand Promise of ‘Make Waves’

Yamaha Corporation has announced a new campaign called “Make Waves,” launching this month and aimed at the makers and lovers of music and sound everywhere.

“‘Make Waves’ is, in part, a pledge that Yamaha will continue making breakthrough innovations and products that inspire new and greater forms of artistic expression. At the same time, ‘Make Waves’ is a call from Yamaha to musicians young and old, aspiring and experienced, to share their passion with them and with the world, to make new connections and to move others with their unique sound. With these new connections and sounds, these musicians will make waves that have a positive impact on our popular culture,” reads a statement from the company.

Yamaha will be implementing this brand promise over the course of many months, starting at the 2019 NAMM Show in Anaheim. Visual and thematic elements will be evident in everything Yamaha brings to the show, from the look of the Yamaha booth to the mood of the “Yamaha Concert on the Grand 2019” banner event. Following NAMM, “Make Waves” will gradually make its mark on all aspects of the company’s public face, from its various online outlets, blogs and social media to print and broadcast materials, educational projects and promotional and charitable efforts.

Matt Searfus, vice president of integrated marketing and communications, Yamaha Corporation of America, says, “When you play music, you make more than sound. You tell stories, you make discoveries, you make people listen and make moments people will never forget. Yamaha wants you to make your impact. We want you to Make Waves.”