Recent

Thom Hannum Named Director of Education at Pearl Corporation

August 7, 2025

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 4, 2025

It’s Back to School Season: Is Your Store Ready?

August 5, 2025

Neil Potter Promoted to Director of National Sales at Allen & Heath USA

August 1, 2025

Sonique Drums Unveils Poly Pro Slim Snare Wire Straps

August 1, 2025

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025
Thursday, August 7, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

Yamaha Celebrates John Lennon Educational Tour Bus 20th Anniversary with Expanded Relationship

Christian Wissmuller by Christian Wissmuller
January 2, 2017
in Supplier Scene
0
938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT

At this year’s Winter NAMM Show at the Anaheim Convention Center, Yamaha Corporation of America reaffirms its longstanding support of The John Lennon Educational Tour Bus (Lennon Bus) with sponsorships and an expanded participation in the Lennon Bus’ music education efforts.

The Lennon Bus is celebrating its 20th anniversary in 2017, and Yamaha was the founding sponsor of the multimillion-dollar bus when it made its U.S. debut in 1997. Since that time, Yamaha drums and keyboards have been integral to its state-of-the-art, mobile pro audio- and HD video-recording facility. Beginning in 2017, Yamaha will add its award-winning acoustic and electric guitars and its Line 6 digital modeling guitar amplifiers to the Lennon Bus’ updated display of onboard equipment, advanced recording technology and hands-on, music-making experiences for students of all ages.

ADVERTISEMENT

“Twenty years ago, we had the idea to create a world-class mobile studio, and Yamaha immediately came aboard to support the mission of introducing students to quality musical instruments and performance/recording technologies,” said Brian Rothschild, co-founder and executive director of the Lennon Bus. “Today, we’re proud to honor the company’s vision and commitment to the next generation, and the 2017 Lennon Bus now features Yamaha keyboards, drums, guitars and Line 6 guitar amps.”

In addition, Yamaha is the Official Sponsor/Co-Host of the Lennon Bus’ 20th Anniversary Imagine Party at the 2017 NAMM Show, featuring headliner Ronnie Spector and the Ronettes. The Lennon Bus will be parked at The Grand Plaza of the Anaheim Convention Center just opposite the stage where the Imagine Party will be held.

Rothschild said that Ronnie Spector is “the perfect choice” for the Imagine Party, as Ronnie and John Lennon were longtime friends and fans of each other’s music. Ronnie Spector and the Ronettes were even the opening act to the Beatles’ last U.S. tour in 1966. Lennon supported Spector’s music and helped resuscitate her career in the mid-1970s. Spector, a Grammy®-winning recording artist, was inducted with the Ronettes into the Vocal Group Hall of Fame in 2004.

“Yamaha is honored to sponsor and participate directly in the work of the Lennon Bus, one of today’s most exciting and high-impact educational initiatives for aspiring instrumentalists and songwriters,” says Dave Jewell, marketing communications manager, Yamaha Corporation of America. “Both of our organizations are dedicated to inspiring music students in schools across the United States and we are very proud to support the bus and its educational programs.”

The Lennon Bus, inspired by John Lennon and made possible by Yoko Ono Lennon, is a non-profit mobile recording studio that provides students with free, hands-on opportunities to make music and produce video projects. It has visited more than a dozen countries and more than 2,000 schools, making an impact on more than five million students in the past 20 years.

In coming months, several high-profile events will be organized to celebrate the partnership between Yamaha and The Lennon Bus. One is the annual John Lennon Songwriting Contest, which will award 48 Yamaha prize and guitar packages to winning songwriters. Yamaha is an Official Sponsor of all Lennon Bus activities at the March 2017 SXSW conference and festival in Austin, Texas and an Official Sponsor of the bus’ New York City residency in association with the Mayor’s office, New York City Council and Department of Cultural Affairs.

Photo: Dave Jewell (center), marketing communications manager, Yamaha Corporation of America is flanked by Matthew Reich (left), VP, U.S. Tours and Promotions and Jaime Walden, executive VP of The John Lennon Educational Tour Bus.

Tags: John Lennon Tour BusYamaha Corporation of America
Previous Post

Aguilar Names Moody OEM Sales Manager

Next Post

StompLight launches mobile version

Related Posts

MMR Global

Recording and Mixing Engineer Thiago Baggio Thrives with DPA Microphones

July 29, 2025
Cesar Lamschtein, incoming Audio Engineering Society President-Elect in 2026
MMR Global

Audio Engineering Society Announces Results of 2025 Elections

July 29, 2025
Jon Chadwick mixing Papadosio on Avantis Solo
Supplier Scene

Papadosio Employs Allen & Heath Avantis Solo on Latest Tour

July 28, 2025
Supplier Scene

Internationally Acclaimed Clarinetist Rocco Parisi Joins Chedeville; Inspires New Elite Bass Clarinet F00 Model

July 24, 2025
Chris Neethling, President of Neutrik Americas; Lukas von Arx, CEO, Neutrik Group, and Urs Sprenger, Chairman of Board, Neutrik Group
Supplier Scene

NEUTRIK Races Into 50 Years of Innovation and Connection

July 21, 2025
Supplier Scene

Geddy Lee and Tech 21 Present the Special Charity Edition MP40 Signature SansAmp

July 11, 2025
Next Post

StompLight launches mobile version

Please login to join discussion
  • Trending
  • Comments
  • Latest

Thom Hannum Named Director of Education at Pearl Corporation

August 7, 2025

It’s Back to School Season: Is Your Store Ready?

August 5, 2025

Graph Tech Guitar Labs Launches Barrel Knobs for Ratio Machine Heads

January 6, 2025

Dominating Dayton: Counting 80 Years of Milestones with Hauer Music

July 10, 2017

Thom Hannum Named Director of Education at Pearl Corporation

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

Thom Hannum Named Director of Education at Pearl Corporation

August 7, 2025

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 4, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?