Recent

The Small Box Shops: and the Part We Play in the Bigger Picture

September 1, 2025

18 Leaders From Music Products Industry to Attend 2025 Women of NAMM Leadership Summit

August 29, 2025

BOSS Introduces PX-1 Plugout FX

August 29, 2025

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

August 22, 2025
Monday, September 1, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

Yorkville Sound’s Rep Force Meets HK Audio

Christian Wissmuller by Christian Wissmuller
October 1, 2018
in Supplier Scene
0
938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT

Last June, it was announced that HK Audio would join their sister company, Hughes and Kettner and share the same distribution partner, Yorkville Sound for North American distribution. The opportunity came up for the Yorkville rep force to learn about HK Audio brands including the Lucas, Elements, and Linear 3 lines that have made HK Audio renowned for Pro Audio excellence directly from the company’s head of market development, Andreas Mayerl.

Upon hearing of the HK Audio learning session from Yorkville’s U.S. Director of Sales, Steve Hendee, the Yorkville team arranged to be there from far and wide. Reps came in from across the U.S. and Canada.

ADVERTISEMENT

Larry Bell, key accounts manager, based out of Texas made the trek to Niagara Falls. “When I heard Andreas was going to be in town to talk about HK Audio, I knew I had to be there. The HK Audio brands are so unique. They perfectly complement our Yorkville line. They say everything’s bigger in Texas and now our Yorkville- HK Audio 1-2 punch is no exception.”

Darren Butt, Yorkville Sound’s Pro Audio product specialist drove in with Canada’s national sales manager, Ray Wilson from the company’s Pickering, Ontario office while on a brief stop in between cross-Canada training dates.

“I was blown away by the portability and sound of the Lucas Nano, the expandability of Elements, and the sheer output and overall response of Linear 3 & 5,” says Darren Butt.

Steve Hendee, who arranged the meeting, expressed greater concerns as to the possible legal complications involved with the training session: “I’m just glad the cops didn’t show up,” says Hendee, “Maybe we could have been more careful and considerate about the volume levels when we brought the systems out to our parking lot, but it’s hard to keep quiet about something this good. In the end, the neighbors gave us a thumbs up! We have gotten so much out of Andreas’ visit. We have a lot to talk about.”

According to Jeff Cowling, Yorkville Sound’s vice president of sales & marketing, the HK Audio visit will lead to a bright future for the brand in North America. “This kind of enthusiasm, knowledge and sheer electricity in the air at the rep force level always creates raving fans out of the end user. We can’t wait to share what we have learned with our valued dealers.”

Tags: HK AudioYorkville
Previous Post

CHAUVET DJ Launches ‘How Do You Light Easier?’ Contest

Next Post

Sweetwater Plans Major Expansion, Adds 1,000+ New Jobs

Related Posts

Supplier Scene

18 Leaders From Music Products Industry to Attend 2025 Women of NAMM Leadership Summit

August 29, 2025
Supplier Scene

Seattle Cascades Now a Fully Powered KHS America Drum & Bugle Corps

August 22, 2025
Reid Peterson (Audio-Technica U.S. Executive Director of Sales, Professional Markets); Julie Van Berg (Mavric Incorporated sales associate); Kazuo Matsushita (Audio-Technica Corporation CEO/President); Pete Petty (Mavric Incorporated principal); Manabu Aoki (Audio-Technica U.S. CEO/President); Jeff Beck (Audio-Technica U.S. Regional Sales Manager, System Solutions); and David Barrett, Jerry Silhavy and John Herr (Mavric Incorporated sales associates). Photo credit: Corey Walthall, Clyne Media
Supplier Scene

Audio-Technica honors Mavric, Inc. with its President’s Award

August 22, 2025
Supplier Scene

Boston Crusaders Win 1st-Ever DCI Gold Medal

August 29, 2025
Supplier Scene

Rock & Roll Hall of Famer Chad Smith Launches Foundation to Champion Music Education, Access and Opportunity for Aspiring Artists

August 22, 2025
Supplier Scene

SONOR Drums Welcomes New Artist Federico Caballero (FDFX)

August 19, 2025
Next Post

Sweetwater Plans Major Expansion, Adds 1,000+ New Jobs

Please login to join discussion
  • Trending
  • Comments
  • Latest

18 Leaders From Music Products Industry to Attend 2025 Women of NAMM Leadership Summit

August 29, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025

BOSS Introduces PX-1 Plugout FX

August 29, 2025

Dennis Van Vactor, 27-Year Yamaha Exec, Passes Away

August 21, 2025

The Small Box Shops: and the Part We Play in the Bigger Picture

18 Leaders From Music Products Industry to Attend 2025 Women of NAMM Leadership Summit

BOSS Introduces PX-1 Plugout FX

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

The Small Box Shops: and the Part We Play in the Bigger Picture

September 1, 2025

18 Leaders From Music Products Industry to Attend 2025 Women of NAMM Leadership Summit

August 29, 2025

BOSS Introduces PX-1 Plugout FX

August 29, 2025

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • September 2025

    Articles | Digital Issue
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?