With over 20 years of experience supplying professional entertainment lighting equipment, Alto Professional Lighting has built a strong reputation within the Italian market. The company’s extensive sales network and deep industry expertise make it ideally positioned to represent ADJ’s growing portfolio of professional lighting solutions. This new collaboration will deliver significant benefits to ADJ customers throughout Italy, including increased access to on-the-road sales and technical support, locally held inventory to ensure faster delivery times, and dedicated in-country servicing and repair facilities.
Commenting on the new partnership, Cristiano Perandini of Alto Professional Lighting said, “We have been extremely impressed by the development of ADJ’s professional product line in recent years. The brand perfectly complements our existing portfolio, and we see significant potential to grow ADJ’s market share in Italy by leveraging our well-established sales network and customer relationships.”
“We look forward to providing the high levels of customer support, for which Alto Professional is well known, to ADJ’s existing customers in Italy,” adds Cristiano’s business partner Giorgio Radice, “as well as introducing the company’s product range to professional lighting users in in our customer base who have not yet discovered the potential offered by ADJ products. We are confident this will be a fruitful partnership that will work well for Alto, ADJ and – most importantly – Italian customers.”
Established in 1985, ADJ has earned a worldwide reputation for quality, reliability, and value. The company serves the mid-market AVL rental, event production, and installation sectors from its headquarters in Los Angeles, California, as well as regional facilities in Mexico and the Netherlands. ADJ’s comprehensive range includes moving head luminaires, static wash fixtures, beam effects, audience blinders, strobes, DMX control solutions, LED video panels, and atmospheric effects. These products are used globally for events, productions, and festivals of all sizes, as well as permanent installations in venues ranging from nightclubs and theatres to houses of worship and theme parks.
“Italy is a key market that we are committed to growing,” comments Sebastian Mobers, ADJ’s European Sales Director. “Fabio Deambrogio, our Italian Sales Manager, has done – and continues to do – an excellent job, but it’s not possible for one person to effectively cover such a large and diverse country. This partnership with Alto will provide our Italian customers with enhanced support, quicker access to products, and more convenient service.”
Fabio Deambrogio, adds, “Alto has an excellent reputation, and we have already developed a strong working relationship with the team, which makes the company an ideal distribution partner for the Italian market. We have seen demand for ADJ products steadily increase in recent years, and this partnership will allow us to take our presence in Italy to the next level. I look forward to working closely with Christiano, Giorgio and their colleagues to support our existing customers and introduce ADJ solutions to new rental companies and professional integrators across the country.”
ADJ’s strategic partnership with Alto Professional Lighting will be officially launched at the MIR Expo in Rimini, taking place 12-14 April, where the company will showcase a selection of its latest and forthcoming entertainment lighting fixtures, alongside a range of established best-selling products tailored to the Italian market.
[Pictured left to right: Sebastian Mobers, European Sales Director, ADJ; Cristiano Perandini, co-CEO, Alto; Giorgio Radice, co-CEO, Alto; Fabio Deambrogio, Italian Sales Manager, ADJ]
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