Sweetwater has announced an innovative partnership with MESA/Boogie®–the original Home of Tone, handcrafting amplifiers of uncompromising quality in Petaluma, California. Today, they are launching the all-new interactive Custom Amp Configurator, which gives musicians the ability to build and instantly visualize custom MESA/Boogie amplifiers online. While other retailers offer MESA/Boogie custom amplifiers, only Sweetwater provides this immersive, interactive configurator which allows customers to see exactly what their creation will look like before placing an order.
“The goal of the configurator is to let people truly visualize the MESA/Boogie amp they’ve been dreaming of,” said Matt Duncan, Sweetwater’s Vice President of Merchandising Operations. “When customers visit Sweetwater, they can customize their amp in real time by selecting model, custom details, and color, and instantly see an amp that inspires them to create more music.”
Sweetwater’s MESA/Boogie configurator currently features a dozen different models, with additional amps and custom options to be added soon. These amplifiers are both visually striking and fully road-ready, combining artistic design with legendary performance. With millions of possible combinations available, the configurator enables musicians to create truly one-of-a-kind amplifiers that reflect their personal style and creative vision.
Sweetwater and MESA/Boogie collaborated closely to deliver this unique customer experience. This visual shopping experience was developed by Sweetwater with direct input from MESA/Boogie’s design team. Renowned for reliability, tone, and innovation, MESA/Boogie amplifiers reflect decades of craftsmanship and engineering advancement.
“At MESA/Boogie, we’ve been crafting custom amplifiers from the very beginning, and partnering with Sweetwater allows us to elevate that tradition in an exciting new way” says Barry Staller, Amplifier Business Development Manager at Gibson. “Our new configurator empowers players to shape their dream amp with ease and creativity. Sweetwater has always championed MESA/Boogie, and we can’t wait to see the remarkable custom builds musicians imagine.”
While other retailers can sell MESA/Boogie custom amplifiers, Sweetwater is the only retailer to offer a configurator that allows customers to see what the product will look like before you purchase. The exclusive MESA/Boogie configurator is available at Sweetwater.com/custom/mesa-boogie/.
