Shanghai, 9 October 2024. Tomorrow, Music China, one of the world’s leading musical instrument trade fairs, will come alive at the Shanghai New International Expo Centre, opening its doors to suppliers, distributors, educators, musicians, and enthusiasts for four days of business, networking, and inspiration. From 10 – 13 October, over 1,800 exhibitors will showcase their offerings across 150,000 sqm fairground.
The expanded exhibition space includes the addition of Hall N1, encompassing the full MI supply chain. The range scales classic and modern, featuring acoustic and electric guitars, basses, brass and woodwind instruments, percussion, keyboards, as well as essential equipment, software, and services. Held together with expert-led workshops and vibrant performances by esteemed artists, the show promises to unite the music world in a language-transcending exchange of cultural and emotional connection.
Providing a vital platform to exhibitors from 26 countries and regions, the 21st edition of Music China will continue to connect industry professionals and unlock significant business opportunities. Dedicated pavilions representing China, the Czech Republic, France, Germany, Italy, Japan, Spain, and the UK are primed to resonate with buyers from around the world. Further showcasing the industry’s global scope, this edition will also welcome a growing number of exhibitors from Albania, Austria, Australia, Brazil, Bulgaria, Canada, Denmark, Hong Kong, India, Korea, Latvia, Poland, the Netherlands, Romania, San Marino, Taiwan, Thailand, and the US.
Visitors can explore outstanding product displays and engaging fringe events spread across 14 exhibition halls, embodying music’s spirit of creativity and collaboration. “We are excited about the increased overseas representation at the upcoming edition, alongside robust pre-registrations from buyers. Following the recent expansion and extension of China’s visa-free policy, we are looking forward to hosting more international visitors from all walks of music for industry exchange and music appreciation,” shared Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd.
She added, “As part of our mission to help visitors pursue excellence and capture the wonder of music, we are enriching our educational initiatives and live performances to resonate with fairgoers’ varied interests. Our entertainment segment this year featured the new DJ Pro zone, the returning Drum Circles, the outdoor music gala Never-ending Music, and the thrilling Gibson 2024 ‘Rock Guitar Power’ Electric Guitar Competition, spotlighting talents across multiple music genres. To engage music lovers of all ages in the joy of music, there will also be Activities for Elder Music Lovers and performances by the ‘Shanghai Little Musicians’ for both seniors and youngsters.” Knowledge in action: a suite of educational offerings at Music China In light of the music market’s diversifying interests and evolving consumer demographics, Music China will offer an extensive programme of educational initiatives designed to support industry players and musicians with essential insights and technical proficiency.
Highlights include: * Industry Forum: Mr Wang Shicheng, Deputy Party Secretary of the China National Light Industry Council and President of the China Musical Instrument Association, and Mr John Mlynczak, President and CEO of the National Association of Music Merchants, will deliver two keynote speeches regarding the potential of China's MI supply chain and the outlook of the global market respectively. This was followed by a panel discussion. * Music China New Product Global Launch: the highly anticipated programme will introduce visitors to cutting-edge products at the forefront of the industry, complemented by a special outdoor concert.
Musical Master Classes: expert speakers will provide valuable insights into music education initiatives, covering interactive strategies for children, classical music appreciation, and the application of various teaching techniques across instruments.
For more information, visit music-china.hk.messefrankfurt.com.
