User Friendly: Audio Interface Sales During the Pandemic and Beyond
As with a handful of other fiefdoms within the world of MI, the pandemic has actually been good for sales of pro audio equipment – in particular entry- and mid-level…
‘We’re Here to Help:' MIRC Offers Creative Solutions Benefitting Both Dealers and Vendors
Unfamiliar with MIRC, or only vaguely aware of what it does or how? That’s both not necessarily “your fault,” nor surprising. “For a long time, the previous owner of MIRC…
Shine a Light: Lighting & Stage Effects Sales Still Struggling
As goes the fate of live music performance, so too goes the fortunes of related income and purchases. While perhaps not connected in quite so obvious a manner to a…
Tales from the Unknown Sales Rep: You Need to Hire and Train SALES People
Well – here we are in part two of the Tales From the Unknown MI Sales Rep. What wonderful words of wisdom, advice, or tom-foolery shall we discuss today? I…
A Tradition of Excellence: E.&O. Mari, Inc.’s Lorenza Cocco
E.& O. Mari, Inc. is the world’s oldest continually family-owned and operated music string manufacturer, fielding the celebrated La Bella brand. We recently checked in with COO Lorenza Cocco to…
SP-404MKII Creative Sampler and Effector from Roland
Roland announces the SP-404MKII Creative Sampler and Effector, the latest generation model in the legendary SP compact sampler series. Since 2005, SP samplers have been the bona fide kings of…
Titan Festival Revives Cardiff’s Alexandra Head as a Venue, With Help From MLA
A unique festival in Cardiff Bay is being seen as the precursor to reviving a once popular venue at the City’s Alexandra Head. The four-day extravaganza, promoted by Live Nation,…
JAM Industries Rebrands as Exertis|JAM and Reaffirms Commitment to Core Values
Following the recent launch of Exertis North America, JAM Industries has announced it was rebranding as Exertis|JAM under the leadership of Stuart Frenkel, who moves up from executive vice president and…
Focusrite Hosts Online Pro Audio Education Panel Sessions
Focusrite has been expanding its arsenal of online resources for its user base and the wider industry, hosting a number of informative panels and discussions on pro audio education throughout…
Survey Says… Bill's Music Family Plays the ‘Feud!
In April of 2021 the Higgins family of Bill’s Music in Catonsville “Music City”, MD finally got the call they had been hoping for. They were heading to Georgia to…
AP International Becomes Exclusive USA Distributors of DMI Guitar Labs Line of Cleaning Products
AP International Music Supply is proud to announce exclusive distribution of the eco-friendly DMI Guitar Labs line of instrument cleaning products including the popular Fret Butter ™ fingerboard cleaner. Having…
SolidGoldFX Supa Funk
Designed for some serious stank, SolidGoldFX's Supa Funk is an old-school, dual-band envelope filter, but with some totally modern twists! Featuring a responsive and articulate attack generator plus an expanded…