In the Trenches

On-the-ground perspectives from music retail professionals.

382 Articles
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In the Trenches December 12, 2025

33rd Annual Dealers’ Choice Awards

The 2025 Dealers’ Choice Awards once again drew an impressive response from across the MI industry, with retailers throughout North America casting thousands of votes to recognize the instruments, technologies,…

MMR Staff
Dec 12, 2025
In the Trenches September 16, 2025

Concerted Growth: How Concert Ukuleles Are Tuning Up Sales for Retailers

By Christian Wissmuller   [caption id="attachment_90543" align="alignleft" width="240"] Mike George, Product Manager of Instruments and Accessories at C.F. Martin & Co., Inc.[/caption] [caption id="attachment_90544" align="alignleft" width="240"] Leanne McClellon, Director of…

MMR Staff
Sep 16, 2025
In the Trenches January 23, 2025

MMR Dealers' Choice Awards Trophy Presentations at the 2025 NAMM Show

Thursday saw more Dealers' Choice Award (DCA) hardware handed out to winners at the NAMM Show in Anaheim. Look for additional recipients in tomorrow's MMR NAMM Update! [caption id="attachment_89258" align="alignnone" width="285"] Casio's…

MMR Staff
Jan 23, 2025