J. Rockett Audio Designs Tranquilizer Phase/Vibe Pedal
J. Rockett Audio Designs Tranquilizer Phase/ Vibe pedal is capable of classic phase 45 sounds, classic Univibe sounds, classic Leslie sounds, and classic vibe only sounds. The key to everything…
BOSS Waza Craft CE-2W Chorus Pedal
The new Waza Craft CE- 2W Chorus is a premium analog pedal made exclusively in Japan to honor the 40th anniversary of BOSS effects. Introduced in 1976, the CE-1 Chorus…
Tonebone BigShot ABY rev 2
Radial Engineering Ltd. Tonebone BigShot ABY rev 2 is an updated version of the company’s guitar amp switcher. This compact true-bypass ABY switcher is completely passive meaning that there are…
U.S. Music Corporation’s Gil Soucy Discusses Washburn Guitars
Washburn Guitars is one of the most storied American brands, long favored by a number of prominent artists across many genres. MMR recently had the pleasure of speaking with Gil…
They’re Back (Almost)...
Promos are nice, but relationships reap the rewards. The brief back-to-school season represents a one-time chance to secure a year’s worth of business in what some call the music products…
Brexit is Served
When attendees and exhibitors walked onto the show floor at NAMM in Nashville on that Thursday, they saw a summer show that continues to expand and look healthier each year.…
Make Each Customer’s Experience Amazing – Part I
Retailers often say they want their customers to be “100 percent satisfied.” But, really, that’s not enough to make customers loyal – loyal to the point of exclusivity, where they…
It’s In The Details
B&O accessories sales in 2016. Band & Orchestra accessories: that’s a “big tent” right there – we’re talking reeds, mallets, tuners, drumheads... Suffice to say, this month’s retailer survey was…
Let Your Voice be Heard
In this election year – a pretty wacky one, by anyone’s estimation – you might take solace in participating in another voting process with considerably less associated angst and confusion:…
Hot Times In ‘Music City’
“Industry conditions continue to change rapidly, and this year’s Summer NAMM Show provided a unique platform for our members to better understand the impact of these changes.,” observes NAMM’s Joe…
‘That Unique Sound’
Nylon-stringed acoustic guitars take center stage. The nylon-string, “classical” guitar – it’s no longer just for acolytes of Andrés Segovia and Paco de Lucía. The venerable instrument is not only…
PMC Receives NAMM Foundation Grant
The Percussion Marketing Council (PMC) has once again received a generous grant from the NAMM Foundation to expand its market development programs, campaigns and events that bring percussion education to…