RANE Announces Spring 2020 Promotion
RANE today announced a deal for global participating dealers to offer DJs a half-price TWELVE when they purchase a TWELVE at full price between April 1, 2020 and May 31,…
Partnered for Success: In Indiana, Maxwell’s House of Music embraces a more modern business approach
Adaptation – it’s that word that gets tossed around almost incessantly in the business world when decades-old companies dish on their keys to longevity. And when the going got tough,…
Black Friday Came Early to Schmidt’s Music
Best practices – whenever they’re enacted – are worth examining and learning from, whatever time of year. With that in mind, we’re turning back the clock and taking a close…
EHX Hot Lynx
As someone who long ago abandoned wired headphones for Bluetooth or otherwise wireless models, I wasn’t initially all that excited about the EHX Hot Lynx. Cue to few weeks later,…
No Nuts Cymbal Sleeves
This is one of those products that’s equivalent to an onomatopoeia – it does exactly what the name suggests. These cymbal sleeves eliminate the need for traditional nuts in order…
Spector Legend 5 Standard Bass
Spector has upgraded its Legend 5 series with a new instrument that packs a lot of bass into a very affordable package. Right off the bat, you immediately notice the…
Have a Seat: Benches and Stools for Keyboards
Accessories may not be as “sexy” or immediately compelling as instruments or other music-related products out there, but they’re essential – for both players and MI retailers. In the case…
Old School: Analog Synthesizers’ Enduring Appeal
Whether it’s the resurgence in interest regarding stompbox guitar effects pedals, the overall uptick in the vintage instruments and musical gear market, or – beyond the realm of MI –…
How Rehearsal Studios Can Boost MI Retail
As music recording began moving into the DIY realm 30-some-odd years ago, MI retail responded by establishing its own footprint in that category. What began with a Tascam PortaStudio and…
Surviving COVID-19: Healthy Workplaces, Reduced Staffs, Informed Customers
[caption id="attachment_71055" align="alignleft" width="460"] mohamed Hassan from Pixabay[/caption] Businesses – including MI retailers and suppliers – face daunting operational challenges as the rapid spread of COVID-19 causes employees to call…
‘Battle of the Bands’ a Winning Formula for Martin Audio and Focusrite
Buckinghamshire Music Trust (BMT’s) Battle of the Bands (BOTB) contest for young aspiring musicians was blessed this year by having two pro audio manufacturers provide a top-tier concert touring spec.…
Ashly Audio Adds Additional Online Support and Services in Response to COVID-19
In accordance with the New York State mandate, Ashly Audio has temporarily closed their factory in Webster, New York as of March 23, 2020. However, the Ashly system design, customer…