Great and Small: Guitar Amplifier Footprints Shrink, While Functionality Expands
In an issue from a few years past, MMR specifically shone a light on so-called “lunchbox amplifiers” – truly diminutive units that can fit in a courier bag, but which…
This New Era at Gibson
Full disclosure: I worked (for only) about three years at Gibson, in the 1990s, and left there (the first time) on good terms. I got to do cool things, work…
Headed South By Southwest: ‘Weirdness’ and Enthusiasm for the Arts Drive Prosperity in Austin, Texas
Standing on 6th Street in Austin in the middle of March, it’s easy to see why Austin is one of the biggest – and perhaps most underrated – music cities…
Making Electric History in Motor City: The Michigan Guitar Show Celebrates 30 Years
Up near Motor City, there’s a decades-old electric tour de force that just won’t quit. The road to 30 years of the Michigan Guitar Show has not been an easy…
Take Your Pick: Sales of Guitar & Bass Picks
With just over half (51.2 percent) of participants in this month’s dealer survey (sent out to over 300 retailers) reporting sales in 2019 as being level to the numbers from…
It’s Complicated: Being a Musician in the 21st Century Requires So Much More than Music
[caption id="attachment_67142" align="alignleft" width="460"] Photo by Thomas Ulrich[/caption] The first great technological paradigm shift for musicians occurred when they went from saving up their money to go into the studio…
Paradise City
[caption id="attachment_67139" align="alignleft" width="460"] Photo by Philipp Birmes[/caption] Each July, MMR takes a close look at the MI scene – on both the retail and vendor sides – of a…
Identity Theft, Part II
[caption id="attachment_67136" align="alignleft" width="460"] Image by TheDigitalWay[/caption] Last month, my MMR column focused on education and awareness of identity theft, a crime which has impacted every part of our life.…
Killing the Goose of Engagement: Facebook and YouTube’s Biggest Mistake
[caption id="attachment_67133" align="alignleft" width="460"] Image by Coffee Bean[/caption] When Advertising Fails the Customer Customer engagement is the only thing that matters in branding and businesses. That’s it – nothing else…
SABIAN Revamps U.S. Sales Team
[caption id="attachment_67125" align="alignleft" width="420"] Bob Rupp[/caption] [caption id="attachment_67126" align="alignleft" width="212"] Rick Murray[/caption] [caption id="attachment_67127" align="alignleft" width="352"] Tom O'Dea[/caption] SABIAN has refocused its U.S. Sales team while continuing…
Dear Reality Becomes Part of Sennheiser Group
[caption id="attachment_67116" align="alignleft" width="460"] The CEOs of Dear Reality GmbH (from left to right): Uwe Cremering, Achim Fell and Christian Sander[/caption] Audio specialist Sennheiser took a majority shareholding in Dear…
New Faces On Board at KORG USA, Inc.
KORG USA, Inc.’s Marketing and Product Development teams are excited to welcome Emily Shortell as the company’s Digital Content Specialist and Ian Pritchard as Product Manager for Guitar Brands. Shortell,…