Retro Riot! Vintage-Styled Guitars are Striking a Chord
“Retro” guitars have long appealed to players who long for the classic vibe of instruments from the past, but who don’t necessarily have the cash to purchase the real thing…
Hitting Their Straps: Guitar & Bass Strap Sales in 2020
With more participants in this month’s dealer survey reporting that guitar & bass strap sales are either up or level than down, when compared to the summer of 2019, it…
Exploring Casio’s 40 Years of ‘Creativity and Contribution’
[caption id="attachment_72753" align="alignleft" width="460"] Brothers Toshio Kashio, Kazuo Kashio (standing), Yukio Kashio, and Tadao Kashio[/caption] There comes a period in any long-lasting company’s life when it’s appropriate to tackle, impress,…
Keep Up with Me if You Can
[caption id="attachment_72750" align="alignleft" width="460"] Photo by fauxels from Pexels[/caption] “I believe I was 8 when I sold that Hohner Panther cherry-red accordion. I spoke a little Spanish, a fella walked…
Corporate Clumsy
Have you ever had one of those moments when a person with whom you are speaking (in this instance, a sales manager for a large home goods retail chain) says…
We’re All Your Customers
[caption id="attachment_72744" align="alignleft" width="460"] Photo by freestocks.org from Pexels[/caption] This issue marks the second installment of MMR associate editor Mike Lawson’s new “Last Word” (page 36) column. Both of these…
Mangan Captures PBS Series 'Now Hear This' with Lectrosonics
Hosted by virtuoso violinist and conductor Scott Yoo, the PBS Great Performances Series Now Hear This explores classical composers’ works and life experiences in the places where they plied their…
The Perlman Music Program Chooses Mojave Microphones for a Virtual Summer Music School
When Toby Perlman founded The Perlman Music Program (PMP) in 1994, the dream envisioned for herself as a young violin student at Juilliard had finally come true: a nurturing and…
Helping Your Customers Pick
Most musicians are not performers relying on income from playing gigs. Oh, many are, but most are not. Now in my 50s, I am no longer solely relying on live…
Music China 2020
Following a challenging year, exhibitors are keenly looking ahead to Music China – a place where they can reconnect face to face with industry peers, showcase their instruments, and explore…
2020 MMR Dealers' Choice Awards - Vote Now!
Voting for the Dealers' Choice Awards is now open. Only current subscribers to MMR Magazine get to vote. Voting will close on October 31 at 12:00 pm (PST).
DiGiCo Quantum7 and SD12 Pair Loaded with KLANG Immersive System Give Sixth Sense Creative House an Extrasensory Experience
COVID-19 has changed everything. “This pandemic has forced creative people to have to get creative about everything, even things we usually take for granted,” says Tom Worley, Operations Manager at…