Take Part in this Month’s MMR Dealer Survey!
How are drum stick sales for your MI retail operation this year? What brands and types of sticks are really connecting with players in 2021? Share your insight with your…
FAMU The Incomparable Marching ‘100’ Choose Pearl
Pearl Corporation announces partnership with Florida A&M University Marching Band, the Marching “100.” “The FAMU Marching Band program has a proud legacy of musical excellence and precision marching that has…
PRS Guitars Wraps Season Three of Long Distance Video Series
PRS Guitars has wrapped its third season of “Long Distance,” featuring unscripted video conversations between PRS Guitars’ founder Paul Reed Smith and numerous, celebrated guitar players. The series began as…
Audio-Technica Partners with Hungry for Music to Celebrate AT2020 Microphone Sales Milestone
Audio-Technica AT2020 cardioid condenser microphone shown in a typical user setup Audio-Technica is celebrating one million sales of its iconic AT2020 cardioid condenser microphone by donating one million yen to Hungry…
BOSS Announces RC-505mkII and RC-600 Loop Stations
BOSS announces the RC-505mkII and RC-600, two new flagship models in the renowned Loop Station product lineup. The five-track RC-505mkII brings next-generation power and flexibility to the world’s most popular…
Martin Castañon And Victor Ortiz Call On CHAUVET Professional To Add Flexibility To Tequilla & Taco Festival
The ability to adapt is key to successful design. Martin Castañon and Victor Ortiz of Darvik Productions provided convincing proof of that at the recent Tequilla & Taco Festival. Before Vanilla…
Sound Devices Joins Audiotonix Group
Jon Tatooles, James Gordon, Matt Anderson Audiotonix, the group which comprises the Allen & Heath, Calrec, DiGiCo, DiGiGrid, Group One Limited, KLANG:technologies, and Solid State Logic entertainment technology brands,…
Daniel Thibault Gets Festive With CHAUVET Professional At Phish After Party
The music never stops in “The Music City” on the Cumberland. Vivid proof of that could be seen (and heard) late one evening recently as streams of jam band fans…
User Friendly: Audio Interface Sales During the Pandemic and Beyond
As with a handful of other fiefdoms within the world of MI, the pandemic has actually been good for sales of pro audio equipment – in particular entry- and mid-level…
‘We’re Here to Help:’ MIRC Offers Creative Solutions Benefitting Both Dealers and Vendors
Unfamiliar with MIRC, or only vaguely aware of what it does or how? That’s both not necessarily “your fault,” nor surprising. “For a long time, the previous owner of MIRC…
Shine a Light: Lighting & Stage Effects Sales Still Struggling
As goes the fate of live music performance, so too goes the fortunes of related income and purchases. While perhaps not connected in quite so obvious a manner to a…
Tales from the Unknown Sales Rep: You Need to Hire and Train SALES People
Well – here we are in part two of the Tales From the Unknown MI Sales Rep. What wonderful words of wisdom, advice, or tom-foolery shall we discuss today? I…