Fishman Expands Sales Force
Because of growth spurred by products such as the new Fluence™ pickups and TriplePlay® Wireless Guitar Controller, Fishman has added John Polino and Gary Lopez to its sales force.A guitarist…
24th Annual Profile of the American Dealer
The 2014 edition of our annual summer dealer count and breakdown represents a major milestone in how MMR collects and verifies this type of information. The numbers presented reflect a…
New York City Market Profile
There’s no place on Earth like New York City. A stacked mash-up of countless cultures and massive economic forces crammed into a dense corner of the coast, the City That…
Nashville NAMM Redux
It’s July, it’s insanely hot, Lower Broadway in Nashville is teeming with crowds in town for the Summer NAMM Show, and all is (reasonably) right with the world. At least,…
Studiomaster in 2014
[caption id="attachment_49887" align="alignleft" width="2600"]CEO Joey Wolpert[/caption]​Studiomaster was founded in the mid ‘70s and first came to prominence later in that decade and in the early 1980s as the company’s power…
The Elephant in the Guitar Shop
The number of guitars made annually in the United States today is the highest in the history of the market. Companies such as Martin, Gibson, Fender, and Taylor are making…
The Drum Shop North Shore
The Drum Shop North Shore | Owner Nate Morrison | Beverly, MA | Founded in 2012 | thedrumshopns.comSecret to survival as a small, independent store: Work your ass off. I…
At 40 Years, Shubb Capos Keeps Firm Grip on the Market
Back in 1974, banjo player Rick Shubb and Dave Coontz, a student of Rick’s and an auto mechanic comfortable with metalworking and design, decided to make Shubb’s unique concept for…
How Do You Promote Your MI Store?
Hiring knowledgeable staff, designing an inviting interior retail space, carrying in-demand instruments and products, developing a streamlined business model – these are all essential steps towards creating and maintaining a…
Uke Suppliers Discuss State of the Market
MMR: In a survey of retailers that appeared in our March 2014 issue, many retailers expressed a belief that the “uke craze” had leveled off somewhat. Nonetheless, over 50 percent…
Courting Customer Reviews Online
Marketing and promotions could be a tricky game even in the old days of one-way mass communication. When all you had to worry about was commissioning a jingle to be…
Brian Ball
Approaching another big Summer NAMM Show this month in Nashville, this spring seemed like the perfect opportunity to check in with one of the industry’s most recognizable companies – Ernie…