A True ‘Collaborative Alliance’
I’ve got something Donald Trump may never enjoy: vindication. I’ve been predicting, and to some extent advocating for, a deeper engagement between NAMM and AES for a number of years.…
Remember What Your Mother Always Said: ‘Don’t Talk to Strangers!’ How to Successfully Navigate Three Tricky Interactions Where the Customer is His or Her Own Worst Enemy
After my manager Jerry Hammack and I had several discussions about particularly odd behaviors we saw from some of our “loyal” customers, Jerry suggested implementing a “CMC rescue mission.” We…
It's Not Necessarily About Reinventing the Wheel
“Competing with the big box stores hasn’t been as challenging as it sounds.” Say what?That was my initial reaction to Guitar Stop (Cambridge, Massachusetts) owner Jeanne Oster’s comments that appear…
Sun Light Guitar and Daylight Guitar from Breedlove Guitars
The new USA Concert Sun Light E guitar from Breedlove Guitars offers the thinnest finish to date on a Breedlove model and weighs just 3.5 pounds. The Sun Light model…
Eclipse Series Ukuleles From Ortega Guitars
Ortega Guitars has released the Eclipse Series of ukuleles, which feature a built-in armrest and a custom designed eclipse fretboard inlay. The matching eclipse rosette makes these ukulele stunning onstage.The…
St. Vincent Signature Guitars From Ernie Ball
Grammy-award winner St. Vincent has partnered with Ernie Ball to release her line St. Vincent Signature Guitars. The guitars in the line boast African mahogany bodies, Ernie Ball Music Man tremolos,…
Cutlass HSS Guitar from Ernie Ball
Ernie Ball has introduced the Cutlass in a new HSS pickup configuration. The HSS Cutlass retains all of the elements of the original, including alder body, oversized 4 over 2…
Trade Regrets: Brian Jemelian
Brian Jemelian provided two decades of distinguished service to Yamaha Corporation of America (YCA) and leadership as the company's senior vice president, finance and administration. He died on July 7 in…
Yamaha BB Bass Series
The nine new Yamaha BB series basses offer better playability in smaller guitar bodies. The new models feature an Alder/Maple/Alder construction that puts maple at the center of the body…
Huntington Bass from Supro
The Huntington is a short-scale bass from Supro that combines the classic body shape of the early ‘60s Ozark model with passive electronics the Supro Pocket Bass of the same…
SA Performance Audio System from Fishman
The new SA Performance Audio System from Fishman is a portable and easy-to-set up package that consists of the SA330x wide dispersion modified line array speaker system, the SA Sub…
Backpack Audio Recording Bundles from Artesia
The Backpack Mobile Studio and the mobile Performer Bundle from Artesia Audio are on-the-go, lightweight packages that feature a variety of pro audio and musical instrument configurations. These bundles allow…