Schimmel & Pearl River - A Partnership for 2017 and Beyond
A celebrated German piano brand dating back to the 19th century, Schimmel Pianos has a storied history – and now a bright future. In the early days of 2016, China’s…
Susan and Jonathan Lipp - A Partnership of Generosity
After spending most of 2016 barraged by polarizing politics and the sad news of music legend losses, you may find yourself hard-pressed to hear stories of inspiration. Look no further.…
Chapman Guitars: Evolving the Future of Guitar Design
Chapman Guitars is the story of the evolving face of the music industry. In only 2009 Rob Chapman created his first collaboratively designed guitar based on online polls of his…
MusicFirst Expands Sales & Marketing Team
MusicFirst has announced the expansion of its sales and marketing team with several new positions that will offer additional support and services to music educators. Experienced educator and sales professional, Roger…
Roland and BOSS Present Lifetime Achievement Awards to Jarre and Summers
During the 2017 Roland International Press Conference, held Wednesday, January 18, 2017, on the eve of the NAMM Show in Anaheim, California, Roland and BOSS presented their second-annual Lifetime Achievement…
Yamaha, Line 6 Execs Announce Expanded Collaboration with John Lennon Educational Tour Bus
Yamaha and Line 6 execs came together at NAMM to announce their expanded relationship with The John Lennon Educational Tour Bus, which is celebrating its 20th anniversary this year. Yamaha…
K&M Supports Guitars for Vets
König & Meyer (K&M) is supporting Guitars for Vets, a foundation that supports our veterans who turn to music in a time of great need. K&M is happy to contribute to…
EAW Names King Marketing & Communications Manager
Eastern Acoustic Works (EAW) has named Louie King marketing & communications manager. King is tasked with managing EAW’s worldwide marketing initiatives including advertising, branding, communications and digital marketing. The announcement…
NAMM Welcomes New Board Members and Honors those Completing Their Term
At the Annual Meeting of Members at The 2017 NAMM Show, the National Association of Music Merchants (NAMM) welcomed eight new board members to the organization’s Board of Directors. Each…
Q&A: Justin Fogleman, Elixir
Elixir has just launched its latest string technology in the form of its new Optiweb electric guitar strings which aims to deliver the longevity that a coated string brings, matched…
New African partner for Adam Hall
The Adam Hall Group is continuing the rapid expansion of its international distribution network, establishing an exclusive partnership for South Africa, Namibia and Botswana with Mitech Distribution. The deal includes…
Perry Receives Les Paul Award
Legendary Aerosmith guitarist Joe Perry was awarded the Les Paul Award at the 2017 TEC Awards ceremony on Saturday. Perry brought out fellow Hollywood Vampires bandmates Alice Cooper and Johnny…