Getting the Most Out of Back to School Sales
By the time you receive this issue of MMR, your store likely already has in place plans to attract student and parent customers as kids return to school in September.…
DANSR Marks 10 Year Anniversary
For a couple of decades now, one of the hottest spots for reed players to visit in New York City isn’t a nightclub, bar, studio, or even university. It’s Vandoren’s…
FTC Gives Music Teachers a Regulatory Nudge
Back in April, a little-noticed decision by the Federal Trade Commission was released. It didn’t make the New York Times, but it does have significant implications for MI retailers who…
Amahi Ukuleles Chart New Ground with Exotic Woods
As with most fretted instruments, ukuleles sporting beautiful tone woods carry a distinct advantage in the market. Koa, Rosewood, Zebrawood, and Mahogany - the names and the rich grains that…
How to Make Online Video Work for You
The Internet is on the verge of being dominated by video media – it leads off online news and sports articles, it’s shared on everyone’s Facebook feeds, and it’s searched by…
Brush-men & Bobbleheads
Daniel Pink begins his book, To Sell is Human, with the story of Norman Hall, the last remaining Fuller Brush salesman - on Earth. At age 75, Norman routinely transverses…
Wi Digital Emerges as a Wireless Pioneer
When Wi Digital first introduced their breakthrough product, the AudioLink, they ran into a peculiar problem – customers didn’t believe that the tiny units could actually work. The product, which…
Handheld Recorders Get a Grip on the Market
In the old days, peering into the world of film and audio production could be an intimidating, exotic experience. There were big shoulder-strapped tape machines, strange-looking microphones, and audio techs…
Q&A: Larry Fishman
MMR: One of the new products to make a big splash back at Winter NAMM was Fishman’s Fluence pickup. Can you talk about the origins of the project – what…
NAMM Show: It's All About Community
I am writing having just arrived back home from Nashville and the Summer NAMM Show. If you attended, I believe you will know what the headline above is about. Our…
Gibson's '335' Trademark Battle
It was announced on July 24th – and reported by MMR in this issue (see page 6) – that 16 guitar brands have filed for extensions in order to oppose…
Breedlove Donates Custom Guitar to Sisters Folk Festival
For more than 10 years Breedlove has been providing a custom guitar to the Sisters Folk Festival to be raffled off to raise funds for the Americana Project. The Americana…