Honoring the Legacy of Ken Parker, Founder of Parker Guitars
Ken Parker, legendary luthier and founder of Parker Guitars, passed away peacefully at his home on October 5, 2025 after a long, hard fought battle with cancer. Reflecting on his…
The NAMM Show Takes Home the Gold at Trade Show Executive’s 2025 Gold 100 Awards
NAMM received the highest honors from the annual Trade Show Executive (TSE) Gold 100 Awards & Summit. The association won two highly competitive Grand Awards, the Fastest-Growing Gold 100 Retail…
VittekPR and Stungun Productions Join NAMM to Lead Artist and VIP Relations
NAMM announced that VittekPR and Stungun Productions will bring their industry expertise to support The NAMM Show team by leading artist relations for this year’s show. In a collaborative effort,…
American Music & Sound Appoints Jayna Ling Lunny to the Internship Program in Partnership with WAVIT
American Music & Sound (AM&S), in proud partnership with Women in AV/IT (WAVIT), is thrilled to announce the appointment of Jayna Ling Lunny to the esteemed Music Industry Internship Program,…
Sonique Drums Expands KitFx Product Lineup With The Stage Pro Tension Rods
Sonique Drums, a leading innovator in drum and percussion accessories, is proud to announce Stage Pro tension rods, part of the Sfx™ family of accessories. Once reserved for Sonique's own…
D’Addario Launches the John Lennon Art Series: Picks & Straps
D’Addario announces the John Lennon Art Series Signature Collection, a limited-edition lineup of instrument straps and picks, all honoring the imagination of a legend. About the Series The Collection includes…
Kepma Guitars Expands National Sales Team to Drive Growth and Strengthen Dealer Partnerships
Kepma Guitars USA has announced a significant expansion of its U.S. sales team with the addition of seven highly respected industry veterans across key territories. The new territory sales representatives…
The People’s Choice (and the Pulse of the Market)
By Christian Wissmuller It’s that time of year again. The air’s getting crisper, the NAMM emails are rolling in, and the 2025 MMR Dealers’ Choice Awards ballot is officially open.…
Maxwell’s House of Music - ‘We Create Musicians!’
By Christian Wissmuller “We have had hundreds of visitors, from all over the world, all prompted by “;f You’re In A Band.’” Mark Maxwell purchased his family’s decades-long family-operated music…
Expect The Unexpected
By Menzie Pittman ~ Author of The New Musician “As an independent retailer, you have 100% control over your artistic vision, and development of your creative undertakings.” What are the…
UpFront
GAMA Elects New Board Members [caption id="attachment_90904" align="alignleft" width="426"] Aaron Dablow[/caption] The Guitar and Accessories Marketing Association (GAMA) board members have elected one new Board of Director member during their…
Plugged-In Percussion
Once seen as a compromise for quiet practice or electronic-heavy genres, electronic drums have rapidly evolved into sophisticated, expressive instruments at the forefront of modern music-making. With innovations in mesh…