KORG's April Fool's Joke Goes Viral
In an attempt to have a little fun with their fan base on April Fool’s Day, KORG creatively tricked unsuspecting social media followers with a fake announcement post launching a…
Pioneer DJ Americas Promotes Powell to President
Pioneer DJ Americas, Inc. recently announced that it has appointed industry veteran andCalifornia native, John Powell, to the position of president effective April 1, 2019. Powell willoversee all Pioneer DJ…
Endorsements Will be Getting Harder to Get and Vet
When celebrities, athletes, and CEOs cross the line into bad behavior, they risk losing a lot of things, not the least of which are product and brand endorsements. And those…
Gibson’s Cesar Gueikian Sheds Light on Changes Afoot at the Iconic Company
In late October of last year, after a long period of what appeared to be dark days for Gibson Brands (culminating with the company filing for bankruptcy in the Spring…
Digital Piano Accessories on an Even Keel
With 75 percent of participants in this month’s dealer poll (sent out to over 200 retailers) reporting that sales of digital piano accessories are either up or level when compared…
Book ‘Em! The Bookracks in MI Retail are the Face of a Powerful Engine for Wider Sales
The death of print, like that famous premature obituary that Mark Twain once joked about, has been greatly exaggerated. The collapse of iconic marquee brands, like Borders Books and Books-A-Million,…
DANSR’s Michael Skinner Celebrates 15 Years
You could call DANSR the gateway to good wind instrument playing. Between the four business partners, the Illinois-based company has ties to Jones Double Reeds, Denis Wick, and Vandoren, working…
Bending the Curve Upwards
[caption id="attachment_65999" align="alignleft" width="460"] Image by Steve Buissinne[/caption] “Once a fixture in the American home, pianos are easy to find for cheap these days and those who own them are…
Refining Your Vision to Fit Today’s Marketplace
This year my business, Contemporary Music Center, has achieved a milestone. We turned 30 years old. It seems like yesterday that I opened the doors to CMC. Looking back, I…
Innovation! Eight Steps to Better Understanding and Addressing Customers’ Needs
Innovation is important, for it can help a business remain relevant in changing markets by creating new products and services. In my April 2018 MMR column titled, “Measuring Customer Perceptions,”…
iZOTOPE Acquires Exponential Audio Product Line
[caption id="attachment_65985" align="alignleft" width="460"] Michael Carnes[/caption] iZOTOPE has announced the acquisition of the Exponential Audio product line. These reverbs, designed and engineered by renowned industry veteran Michael Carnes, are…
D'Addario Woodwinds Artists Appointed to Distinguished Institutions
D’Addario Woodwinds Artists Mark Nuccio and Steven Banks have both been appointed faculty positions for the upcoming Fall 2019 semester at two reputable universities. Mark Nuccio, principal clarinetist of the…